How do you effectively connect a community of over 200,000 residents? Ask Clermont County, an area just east of Cincinnati.
BEFORE CERKL :
Like many community organizations, Clermont County had a plan to increase civic engagement. However, the content was in silos across various county organizations. Citizens were frustrated and the communicators couldn’t reach their goals.
They were seeking a way cross-share county content, without spamming or annoying residents. They found their answer in Cerkl.
CERKL AT CLERMONT COUNTY :
Clermont County started using Cerkl 2 years ago to create a more connected community.
“To set up the Cerkl took 0 time. The most difficult part was finding logos,” Bob Pautke, county spokesperson, said.
Today, many of Clermont County’s most vital organizations and associations are using Cerkl:
- Park District
- Public Library
- Veterans Service Commission
- Senior Services
- Developmental Disabilities
With all the information automatically personalized, citizens are becoming more engaging in the happens and offerings of this growing county. Bob loves the results, “I think I’ve had 1 opt out in the time we’ve been on Cerkl”
FOR STAFF :
Cerkl helps Clermont County communicate with their local residents, businesses, and organizations in an effective and personalized way. Their subscriber list has grown by over 30% since starting with Cerkl.
About this partnership
Client: Clermont County
Cerkl Products: Automated Email
Open Rate: 73%
Click-Thru Rate: 23%