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Miami boasts a 96-percent placement rate, thanks to their commitment to engaging their very busy student body.

Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of nearly 19,000, Miami effectively combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions.

Dr. Heather Christman, Director of Partnerships & Innovation at Miami University.


“Before Cerkl, we were sending a dedicated newsletter to students for each event,” Dr. Heather Christman, Director of Partnerships & Innovation for Miami University’s Career Services said. “Students were receiving too many a week and beginning to mark us as SPAM. Something had to change.”

“There is a lot of information being thrown at students,” Dr. Christman explains. “We wanted to innovate our communications without reinventing wheel. Cerkl allows us to do that.”

In the fall of 2016, Miami partnered with Cerkl to innovate the way they engage their clients.


Miami University Career Services uses Cerkl to send automatically personalized career opportunities and events to their students and alumni. Students receive messages that are personalized to them, cutting the clutter and increasing the value that career services provide. The proof is in their open rate, which is three times the national average.

Dr. Christman says Cerkl has eliminated barriers for other departments who want to communicate with career services clients, “With Cerkl, it’s easier to corral all the information. Before, we had to limit what could be sent to students but Cerkl decides what’s relevant to each student.” 

This has led to better content and wonderful collaboration at the university, “Now staff from all over campus can easily submit information, without having to go through one of our staffers,” Dr. Christman said. “Students are getting personalized and more varied opportunities now that one message doesn’t have to fit all.’’

About this partnership

Client: Miami University Career Services
Cerkl Products: Automated Email
Open Rate: 62% 
Placement Rate: 96%
List size:  23,000

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