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Newsy offers concise, unbiased video news and analysis covering the top stories from around the world. With persistent curiosity and no agenda, they fuel meaningful conversations by highlighting multiple sides of every story.


Newsy was sending emails through Silverpop but they didn’t feel like they were truly engaging their tech-savvy audience. Also, the time they were spending putting together emails could be better spent telling the stories that their users love.


Cerkl is just one prong of Newsy’s innovative, multi-platform approach. Their content is available on Hulu, Apple TV, Sling TV, Watchable from Comcast, Pluto TV, Roku, Amazon Fire TV and Google Chromecast and at

Cerkl founder and CEO Tarek Kamil says Newsy is a wonderful fit for our automated personalization technology, “The world is a very busy place and Newsy helps cut the clutter for their audience. Their commitment to reaching audiences where they consume information is inspirational. We are thrilled to have them join our stable of engagement pros.”

Newsy is in familiar company; they join two other Scripps brands, Simplemost and Don’t Waste Your Money, in using Cerkl to deliver communications that engage and delight.

About this partnership

Client: Newsy
Cerkl Products: Automated Email
Audience Size: 130,000 
Click Thru Rate: 15%

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