The Northern Kentucky Chamber of Commerce is a nationally accredited 5-star chamber that strives to promote and support businesses of all sizes in Ohio, Kentucky, and Indiana.
The Chamber aims to use online communication to engage the businesses and organizations they interact with and help local businesses solve problems.
Prior to using Cerkl, the NKY Chamber used multiple, costly email delivery services, including Constant Contact and MailChimp, to connect digitally with their members. The Chamber found those systems clunky and managing multiple accounts to be a burden to staff.
CERKL AT THE NKY CHAMBER:
In the fall of 2016, NKY Chamber embarked on an organization-wide rebranding project that included their website, print publication and email communications. The Chamber chose Cerkl to help them provide members the news and information they are interested in receiving.
“The NKY Chamber of Commerce exists to provide value to our members,” staff told the “Cincinnati Enquirer.” We need to constantly be looking for new and innovative ways to engage with and support our member community – Cerkl allows us to do just that.”
Each year, The Kentucky Chamber of Commerce Executives (KCCE), recognizes state chambers that excel in three categories – email news, publications, and/or website. Applicants are judged on content, creativity, design, and style, among others.
In 2017, NKY Chamber earned the Outstanding e-Newsletter prize for their Cerkl-powered member newsletter. The Chamber also took home the award for Outstanding Social Media.
Cerkl provides an easy to understand queue of content that allows all staff members to contribute while admins maintain control over the ultimate product.
“Not only has Cerkl increased staff productivity and more than doubled our open rates, it allows us an opportunity to really engage with our members, providing them the news they want to receive when they want to receive it.”
About this partnership
Client: Northern Kentucky Chamber of Commerce
Cerkl Products: Automated Email & WebLink Integration
Open Rate: 37%
Click-Thru Rate: 21%