Purdue University is a public research university located in West Lafayette, Indiana. Founded in 1869, the university has a long history of school spirit and great achievements. The university’s alumni pool collectively holds over 15,000 United States patents.
The Purdue Alumni Association is the ninth largest dues-paying alumni association in the nation.
With such a large scope of initiatives and opportunities, the association struggled to provide the right content to the right person. They needed an easier way to connect with their 480,000 living alumni. They found Cerkl.
CERKL AT PURDUE ALUMNI ASSOCIATION:
Cerkl takes the content the association creates and curates and gives alumni a truly personalized experience. That personalized experiences helps Purdue Alumni Association power real engagement, by keeping their audience informed about the things that interest them.
About this partnership
Client: Purdue Alumni Association
Cerkl Products: Automated Email & iModules integration
Open Rate: 31%
List size: 176,453