The goal of E.W. Scripps digital brand Simplemost is to provide women with the news that can impact their lives, along with ideas and tips to help make things just a little easier.
Well, things weren’t easy for Simplemost staff.
Simplemost was using MailChimp to communicate with their list of 6,000 subscribers. Their audience wasn’t engaging with the great content Simplemost was producing. Why? All the newsletters were exactly the same, no matter who they were going to.
Christina Tenhundfeld, Audience Development & Marketing Manager at The E.W. Scripps Company, told Cerkl her team was spending an hour or two each day putting together the newsletter.
The Cerkl Solution
Cerkl’s software takes the wonderful content Simplemost is producing and automatically lays out a personalized newsletter for their ever-growing list of subscribers. “We are always looking for more ways to be relevant and timely with our audience,” Christina said. “Cerkl has provided an outlet for that.”
The newsletters are beautiful on any screen and full of relevant and engaging content. “Now we have newsletters going out each day, and we don’t have to touch them at all,” Christina said.
Real, Measurable Growth
Automated personalization works – with Cerkl, Simplemost’s subscriber list grew by 1100%! Their click thru rate went from a national average of 2.5% to a whopping 25%. That’s a growth of 1000%
From Success, Another Scripps Partnership
After seeing the massive time savings and audience growth Simplemost enjoyed on Cerkl, E.W. Scripps chose Cerkl to power personalized engagement for Newsy, a millennial-focused video news website.
About this partnership
Client: Simplemost, E.W. Scripps Company
Cerkl Products: Automated Email
Click Rate: 25%
Audience Growth: 1100%