E.W. Scripps digital brand Simplemost provides women with news that impacts their lives, along with ideas and tips to help make things just a little easier.
Well, things weren’t exactly simple for the Simplemost staff.
Simplemost was using MailChimp to communicate with their list of 6,000 subscribers. Christina Tenhundfeld, Audience Development & Marketing Manager at The E.W. Scripps Company said her team was spending an hour or two each day putting together their newsletter but the engagement needle wasn’t moving. Why? All of their newsletters were exactly the same, no matter which subscriber received it.
Simplemost needed a software solution to grow their audience and save their team time. They found Cerkl.
Cerkl + Simplemost
Cerkl takes the wonderful content Simplemost is producing and automatically lays out a personalized newsletter for their ever-growing list of subscribers. “We are always looking for more ways to be relevant and timely to our audience,” Christina said. “Cerkl has provided an outlet for that.”
The newsletters are displayed beautifully on any screen and full of relevant, engaging content. Instead of a one size fits all message, Simplemost has 142,466,675,900 newsletter possibilities.
“Now we have newsletters going out each day, and we don’t have to touch them at all,” Christina said.
Real, Measurable Growth
A.I.-powered content delivery works – with Cerkl, Simplemost’s subscriber list grew by 1100%! Their click thru rate went from a national average of 2.5% to a whopping 25%. That’s a growth of 1000%.