If companies treated their customers like they treat their employees, they’d be out of business. Consumer engagement is big business. Companies spend millions on cutting-edge online marketing tools to promote their goods and services, tracking customer behavior in great detail to

St. Elizabeth wanted content that was easier to produce, while also being more appealing to associates, thus resonating more with them. To help solve for this, St. Elizabeth joined forces with Cerkl to deliver artificial intelligence (AI)-powered personalization.