Workplace by Meta vs. Cerkl Broadcast

Workplace by Meta will stay as-is until August 31, 2025. After that, it will switch to a read-only, free version and be fully decommissioned by June 2026. Now is the time to explore alternatives.

If you’re considering Cerkl Broadcast or choosing a platform for the first time, you’re in the right place. We’ve created a detailed comparison to help you understand the key differences between Cerkl Broadcast and Workplace by Meta. This will help you make the best choice for your team’s communication and enhance your internal communication efforts.

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The High Level Comparison

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Workplace by Meta

Workplace by Meta is a collaboration and communication tool created by Meta (formerly Facebook) that aims to connect employees within organizations. It offers features similar to those found on social media platforms, such as chat, groups, and live video, to facilitate communication and collaboration among teams. Workplace by Meta is known for its user-friendly interface, resembling Facebook, which helps drive adoption within organizations.

Key Platform Differences

Intelligent Information Delivery

What Workplace by Meta Offers

W

Workplace by Meta offers various ways to distribute information, such as posts in groups, direct messaging, and live video.

W

While these tools are effective for general communication, they do not inherently prioritize or tailor the delivery of content to individual employee preferences or engagement history.

W

The platform relies on users actively engaging with content, which can lead to information overload or missed critical updates.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast excels in delivering information intelligently by leveraging AI to analyze employee behavior and preferences.



This ensures that content is automatically tailored and delivered to each employee in a way that maximizes engagement and relevance.



The platform’s proactive push communication model reduces the risk of important messages being missed, providing a more targeted and effective communication experience.

Integrated Communication Analytics

What Workplace by Meta Offers

W

Workplace by Meta provides basic analytics that tracks engagement metrics such as likes, comments, and views on posts.

W

These insights are helpful for understanding general user engagement but lack the depth required for comprehensive communication strategy analysis.

W

The platform’s analytics are more focused on social interactions rather than in-depth communication performance.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast offers integrated communication analytics that go beyond basic engagement metrics.



It provides detailed insights into how different segments of the workforce engage with specific content, helping organizations to refine their communication strategies.



The analytics tools in Cerkl Broadcast allow for the measurement of ROI on communication efforts, enabling a more data-driven approach to internal communication.

Personalized Employee News Digests

What Workplace by Meta Offers

W

Workplace by Meta allows employees to join groups and follow pages that align with their interests, which can help in curating a personalized feed of updates.

W

However, the personalization is largely user-driven, requiring employees to actively manage their content preferences and engage with the platform regularly to stay informed.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast stands out with its automated, personalized Employee News Digests that are tailored to each individual based on their behavior and preferences.



This feature ensures that employees receive a curated digest of the most relevant and important updates, reducing the need for manual content management.



By delivering personalized content directly to employees, Cerkl Broadcast enhances engagement and ensures critical information is communicated effectively.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Workplace by Meta can’t? It starts here.

Intelligent Information Delivery

Cerkl Broadcast uses AI to tailor and prioritize content delivery, ensuring each employee receives the most relevant information at the right time.

Track your results Using real-time analytics

Integrated Communication Analytics

Cerkl Broadcast provides comprehensive analytics that measure the effectiveness of internal communication strategies and ROI, enabling data-driven decisions.

Personalized Employee News Digests

Cerkl Broadcast automatically curates and delivers personalized news digests to employees, enhancing engagement and ensuring critical updates are not missed.

software comparison for internal communication

Unlock clarity with our software comparison sheet. See how Cerkl's product compares to products from:

Omni channel competitors
Single purpose basic email platforms
Intranet vendors
And others...

Comparing AI Capabilities: Workplace vs. Cerkl Broadcast

Workplace’s AI Capabilities

Workplace by Meta does not have advanced AI capabilities specifically for content personalization or generation, like Cerkl Broadcast or other internal communication platforms. However, it uses AI to some extent in features like:

AI-Powered Search

Helps employees quickly find relevant information across conversations, posts, and documents.

AI for Collaboration

AI plays a role in optimizing and personalizing the newsfeed, ensuring that employees see relevant updates and content.

Automated Translations

AI helps with real-time translations of posts and messages, facilitating communication across different languages.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Workplace by Meta’s AI emphasizes improving communication with NLP-driven chatbots, advanced search capabilities, and automated translations. Meanwhile, Cerkl Broadcast’s AI focuses on personalized content delivery and engagement-driven insights, refining internal communication strategies based on employee behavior and preferences.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Workplace

Focuses on broad content sharing with basic personalization through group targeting.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Better



Content Automation

Workplace

Limited content automation, relies more on manual posting and group management.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Workplace

Segmentation based on groups and roles within the organization.

Cerkl Broadcast

Advanced segmentation based on employee data.

Better



Employee Emails

Workplace

Not a primary focus; mainly uses platform notifications and messages instead of traditional email.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Comparable



Mobile App

Workplace

Offers a mobile app with personalized content delivery.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Worse



Intranet

Workplace

Acts as a social intranet, centralizing communication within the organization.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Workplace

No Slack integration

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Comparable



Microsoft Teams

Workplace

Integrates with Microsoft Teams.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Better



Compliance Controls

Workplace

Basic compliance controls for content visibility based on team membership, roles, and permissions.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Worse



Employee Engagement

Workplace

Strong focus on engagement with social features like pools, surveys, comments and profiles.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Comparable



Integrations

Workplace

Extensive integrations, particularly with Meta’s ecosystem and other collaboration tools.

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Workplace

Primarily focuses on in-platform communication, with less emphasis on email and external channels.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Workplace

Requires configuration and adoption within the Meta ecosystem, but generally straightforward.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Workplace

Includes Workplace Insights to measure engagement and analyze posts.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Comparable



Security

Workplace

Strong security and privacy controls, benefiting from Meta’s enterprise-grade infrastructure.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Workplace

24-hour response time, with text chat and support on the phone.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Workplace: Pricing Comparison

Workplace by Meta

Workplace by Meta offers two pricing plans:

Core Plan: $4 per user per month. This plan includes essential communication tools like groups, chat, and video calls.
Advanced Plan: $8 per user per month. This plan includes additional features like enhanced admin controls, integration with third-party tools, and enhanced peer-to-peer technology to stream videos.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Capabilities and Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free downloadable Buyers Guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast. Currently broadcasting to over 5.5 millions engaged employees per month.

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

Read The Case Study

Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.