Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

“Pick Cerkl Broadcast if you want leaner total cost, faster rollout, deep rule‑based segmentation, AI personalization across email/intranet/Teams—and you’ll use the new cross‑calendar Calendar Invites push (tentative events to Outlook/Google)…”
Dynamic, rule-based Segments synced from HRIS/SSO/CSV/API; one-to-one subscriber model. Communicators can self-serve attributes without IT.
“People data” layer integrates HRIS, payroll, helpdesk, etc.; unified profile used to trigger journeys.
Drag‑and‑drop builder, AI‑personalized News Digests, one-off “Eblasts,” automated scheduling, real-time analytics.
Creator Studio with templates, auto-scheduling, campaign automation; email is one of many orchestrated channels.
New: push events directly to Outlook & Google Calendars as tentative (no .ics), update/cancel reflects instantly; targeted by audience rules.
Promote events via emails/app posts/journeys; add links/ICS or Outlook invites. No native cross-calendar “tentative” push publicly documented. (Use journeys/reminders instead.)
“MyNews” engine personalizes content, subject lines, timing, channels; employees set interests & cadence.
Hyper-personalized “Journeys” with rules and behavior triggers; AI chooses best channel/time.
AI curates newsletters, recommends content, optimizes send times; predictive insights in analytics.
AI-powered orchestration engine decides next-best action/channel based on real-time engagement.
Native SharePoint web part (AppSource), Teams app & Slack connector; push alerts and personalized feeds; unified analytics by channel.
Publish to Teams, SharePoint, Outlook; Teams app (tab & channel mapping); integrated search across SharePoint/OneDrive.
Engagement Score (open/click/super-click blend), heatmaps, cross-channel dashboards, exports.
Analyze dashboard with benchmarks, group comparisons, alerts; unified analytics across channels.
In‑house support, ~2.5 min avg response; high-touch Customer Success.
Enterprise knowledge base, implementation & CSM for large deployments (standard for Firstup customers).
Quote-based. Core includes Audience Manager, Email/News Digests, Insights; add-ons like Mobile App, SharePoint web part, Teams/Slack connectors.
Quote-based. Typically bundles Journeys, Orchestration, Creator Studio, analytics; Microsoft add-ons/services scoped separately.
Let us show you why hundreds of companies use Broadcast to augment their intranet
Chat for 15 minutesChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
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