FirstUp vs. Broadcast

An Unbiased Side-by Side Comparison

Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.

We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

Recommendation: Cerkl Broadcast

“Pick Cerkl Broadcast if you want leaner total cost, faster rollout, deep rule‑based segmentation, AI personalization across email/intranet/Teams—and you’ll use the new cross‑calendar Calendar Invites push (tentative events to Outlook/Google)…”

– ChatGPT in response to our
Prompt

Category

FirstUp

Cerkl Broadcast

Audience Management

Dynamic, rule-based Segments synced from HRIS/SSO/CSV/API; one-to-one subscriber model. Communicators can self-serve attributes without IT.

“People data” layer integrates HRIS, payroll, helpdesk, etc.; unified profile used to trigger journeys.

Email

Drag‑and‑drop builder, AI‑personalized News Digests, one-off “Eblasts,” automated scheduling, real-time analytics.

Creator Studio with templates, auto-scheduling, campaign automation; email is one of many orchestrated channels.

Calendar and Event Invite Capabilities

New: push events directly to Outlook & Google Calendars as tentative (no .ics), update/cancel reflects instantly; targeted by audience rules.

Promote events via emails/app posts/journeys; add links/ICS or Outlook invites. No native cross-calendar “tentative” push publicly documented. (Use journeys/reminders instead.)

Personalization

“MyNews” engine personalizes content, subject lines, timing, channels; employees set interests & cadence.

Hyper-personalized “Journeys” with rules and behavior triggers; AI chooses best channel/time.

AI

AI curates newsletters, recommends content, optimizes send times; predictive insights in analytics.

AI-powered orchestration engine decides next-best action/channel based on real-time engagement.

Integration with Microsoft Office

Native SharePoint web part (AppSource), Teams app & Slack connector; push alerts and personalized feeds; unified analytics by channel.

Publish to Teams, SharePoint, Outlook; Teams app (tab & channel mapping); integrated search across SharePoint/OneDrive.

Analytics

Engagement Score (open/click/super-click blend), heatmaps, cross-channel dashboards, exports.

Analyze dashboard with benchmarks, group comparisons, alerts; unified analytics across channels.

Support

In‑house support, ~2.5 min avg response; high-touch Customer Success.

Enterprise knowledge base, implementation & CSM for large deployments (standard for Firstup customers).

Pricing

Quote-based. Core includes Audience Manager, Email/News Digests, Insights; add-ons like Mobile App, SharePoint web part, Teams/Slack connectors.

Quote-based. Typically bundles Journeys, Orchestration, Creator Studio, analytics; Microsoft add-ons/services scoped separately.

We know you’re making a big decision. We want you to have all the information

Let us show you why hundreds of companies use Broadcast to augment their intranet

Chat for 15 minutes

Check out a Broadcast overview

Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

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