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The Cincinnati Scholarship Foundation partners with businesses, foundations, and individual donors to provide scholarships to Greater Cincinnati students. Since 1989, the Cincinnati Scholarship Foundation (CSF) has administered $32 million in scholarships to nearly 20,000 area students.

BEFORE CERKL:

CSF wanted to engage the donors who cause their organization to run, as well as get feedback from the thousands of students who have received college aid with the help of their organization.

CERKL AT CSF:

The Cincinnati Scholarship Foundation uses Cerkl to send automatically personalized information about scholarship opportunities, events, internships, and alumni experiences. Email subscribers to CSF receive individualized content, which helps to increase both the open and click-through rates.

Beth Collins, an administrator at the Cincinnati Scholarship Foundation, said, “Cerkl is a wonderful platform through which I can engage with our scholarship recipients and their parents. With a very high open rate, we are reaching more of our students as we communicate to them information that helps them succeed in college.”

GETTING STARTED WITH CERKL:

She explains the ease and user-friendliness of Cerkl, especially for their specific subscriber base, “Cerkl takes care of everything; they do all the heavy lifting. We wanted to engage our alumni and donors and with little effort, our open rate is now at 74%.”

About this partnership

Client: Cincinnati Scholarship Foundation
Cerkl Products: Automated Email
Click-Through Rate: 17%

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