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Founded nearly 100 years ago, the Marion County Public Library has a small staff but a massive footprint in the their community.

BEFORE CERKL:

MCPL offers all ages programming, a frequently updated collection and genealogy resources but they struggled with informing patrons. They needed something simple, digital and low cost. They found Cerkl.

CERKL AT MARION COUNTY PUBLIC LIBRARY:

Terry Brockman, Marion County Public Library

With a staff of only 10, the library makes communication a team effort.

The library uses Cerkl to inform their visitors about new titles, events and other news going on at the library. The community is loving the engagement, “Our circulation numbers are increasing, and that’s a direct result of Cerkl,” Terry Brockman, a cataloger at the library, said.

The staff uses their Cerkl Content Archive to post news, notes, lists and events, then Cerkl personalizes a newsletter for each patron, keeping everyone informed with library news that relevant to them.

We couldn’t be happier with how people are engaged with the library,” Terry said.

About this partnership

Client: Marion County Public Library
Cerkl Products: Automated Email & Cerkl Content Archive
Open Rate: 34%
Click Thru Rate: 34%

 

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