The goal of E.W. Scripps digital brand Simplemost is to provide women with the news that can impact their lives, along with ideas and tips to help make things just a little easier.
Well, things weren’t easy for Simplemost staff. Christina Tenhundfeld, Audience Development & Marketing Manager at The E.W. Scripps Company, told Cerkl her team was spending an hour or two each day putting together the newsletter. Now they have newsletters going out each day, and they don’t have to touch them at all.
The Cerkl Solution
Cerkl’s software takes the wonderful content Simplemost is producing and automatically lays out a personalized newsletter for their ever-growing list of subscribers. “We are always looking for more ways to be relevant and timely with our audience,” Christina said. “Cerkl has provided an outlet for that.”
The newsletters are beautiful on any screen and full of relevant and engaging content.
Real, Measurable Growth
Automated personalization works – in less than a year on Cerkl, Simplemost’s subscriber list grew by 500%!
From Success, Another Scripps Partnership
After seeing the massive time savings and audience growth Simplemost enjoyed on Cerkl, E.W. Scripps chose Cerkl to power personalized engagement for Newsy, a millennial-focused video news website.
About this partnership
Client: Simplemost, E.W. Scripps Company
Cerkl Products: Automated Email
Click Rate: 32%
Audience Growth: 500%