We spent about 10 hours a week on our newsletter, that has been eliminated now. We have moved on and filled that time with a million other things.
Cerkl allows us to make our newsletter a very reliable resource to our associates which contains relevant information that they actually want to hear and learn about.
People wanted to receive more frequent communications and updates about what's going on. Prior to Cerkl, it just wasn't as easy to facilitate that.
Cerkl saves us a lot of time by automatically pulling the content from our intranet and feeding it into beautifully designed newsletters that go out automatically.
We can get a sense behind who's engaged, what they're interested in and how frequently they are accessing content. That's just given us more insight than we ever had before.