Smarp vs. Broadcast Suite

Improving your internal communications is a big ask. Make sure you have all the information to find the perfect fit for your organization.


Email Blasts use a drag-and-drop email builder. All emails are responsive and pre-tested on over 60 different email clients and devices. Emails can be previewed, saved as drafts and scheduled to send anytime – no need to be at your computer or for it to be turned on. Unlimited templates included at no additional cost.


No one-off emails available. Once you set your global email settings, your digest is automated. 


No need to replace your existing intranet. Instantly add personalization, notifications and A.I. learning with our native SharePoint web part (HTML standard plug-in for other Intranets). No API or tech involvement necessary to add Broadcast Intranet Notifications & Personalization.


A SharePoint-friendly personalized intranet feed is included. Updates and feed are not cross-channel intelligent, so employees will see repeat content and alerts.


A native employee mobile app available for both iOS and Android. Includes your branding, personalized newsfeed, in-app notifications, universal content search, customizable links, A.I. learning plus many more mobile features. Priced separately so you don’t pay for something you don’t need.


As a mobile-first solution, their newsfeed is tailored to each employee. The mobile app is available for both iOS and Android and isn’t optional.

Microsoft Teams

Deliver personalized news directly into Microsoft Teams for each employee by adding the Broadcast Teams app (included at no additional charge).


Integration requires custom software development for an additional charge.


Broadcast’s intelligent content delivery (patent pending) allows communicators to publish content once and have it automatically delivered to Intranet, mobile and even email. Additionally, your channels are connected meaning your employees won’t see content they’ve already consumed on a different channel.


Intranet personalized feed, mobile app and email newsletter channels are all accounted for. These channels but they don’t communicate with one another, meaning employees receive duplicate content.


Broadcast Newsletters automatically curate content into a personalized digest for each employee. Using A.I., employees receive the required content they have yet to see plus what they’re interested in.


Automatically delivers newsletters on attributions like roles, departments, locations, languages and more. This email newsletter doesn’t include A.I. learning or communicate with other channels.

Audience Management

Broadcast allows you to build dynamic segments (no IT required) based on any attribute (department, location, hire date, etc.) in your HRIS (Workday, PeopleSoft, SAP, ADP, etc.). Also supports integration with Active Directory and file uploads.


Supports existing distribution lists via custom integration with Microsoft Active Directory. 

Content Management

We all hate jumping back and forth between platforms to fix a title or update a resource. With Broadcast Content Manager, you can create, distribute, search, and edit your content in one location. Focus on maximizing your team’s content lifecycle and value, not just checking a box.


Create articles on the go or at your desk with Publishing Studio.


Broadcast Insights includes the ability to create unlimited, customizable dashboards based on the KPIs that matter to you. All dashboards can be shared with your team and leadership. We provide in-depth analytics to avoid limited vanity metrics that range from individual employees to channel metrics.


Their analytics include views, clicks and channel reporting.


  • Help desk
  • In-app chatbot support
  • Business solution architect
  • Personalized health checks
  • Individual and group training sessions
  • Developer portal
  • Internal customer support group
  • Integration support


  • Knowledge base
  • Strategic services
  • In-app chatbot support
  • Integration support


  • Google Cloud Premier Partner
  • SOC2 and ISO27001 certified
  • GDPR Compliant
  • California Consumer Privacy Act (CCPA)
  • Single Sign-On (SSO)
  • Bank-level data encryption (SSL)


  • GDPR Compliant
  • ISO27001 certified
  • Single Sign-On (SSO)
  • AES-256 encryption algorithm

Give us 60 minutes and see the differences for yourself.