Category
Cerkl Broadcast
Staffbase
Audience Management
Seamless integration with multiple HR systems (Workday, ADP, Azure AD). Rich attribute-based targeting with real-time sync. Easy access to segmented audience data directly within the communicator dashboard.
Robust integration with HR systems (SuccessFactors, Workday, Azure AD). Strong attribute targeting capabilities, slightly less real-time syncing.
Email
Advanced email editor with drag-and-drop functionality, dynamic content blocks, high throughput, and automatic spam testing. Strong deliverability.
Professional email creation tools with template-based design, good throughput, deliverability tracking, but fewer dynamic content options.
Calendar and Events Invite Capabilities
– Integrated Calendar Invites: Events pushed directly as tentative entries on Outlook and Google calendars without .ICS downloads. Easy updates/cancellations reflecting immediately.
– Basic calendar integration via events module; requires .ICS file downloads for event invitations, less streamlined updating capabilities.
Personalization
Deep personalization capabilities with dynamic content tailored to employee preferences and behavior data, automatically adjusting messaging per recipient.
Good personalization with audience segmentation and targeted content blocks, but less behavior-driven automatic personalization.
AI
Robust AI-driven content suggestions, send-time optimization, predictive engagement analytics, and automated audience segmentation.
Moderate AI capabilities, primarily focused on analytics and basic content recommendations. Less predictive engagement functionality.
Integration with Microsoft o365
Deep, native integrations with SharePoint and Teams, allowing automatic cross-publishing of content, event synchronization, and interactive content embedding.
Strong integration with Teams, good SharePoint integration, but limited automatic cross-publishing and synchronization features compared to Cerkl.
Analytics
Comprehensive real-time analytics dashboard with granular engagement metrics, predictive analytics, heatmaps, and campaign tracking. Customizable reporting.
Good analytics with engagement metrics and dashboards, though more static reporting. Less granular predictive analytics and customization.
Support
Personalized support with dedicated customer success managers, extensive documentation, onboarding training, and responsive technical support.
Reliable support with dedicated account managers, extensive online resources, and good technical support response times.
Pricing
Transparent pricing model based on audience size with core functionality included. Add-ons clearly defined: advanced AI modules, specialized integrations, additional analytics features.
Tiered pricing model based on feature set, audience size. Add-ons include additional integrations, premium support options, and advanced analytics. Pricing slightly less transparent upfront.
