Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

“Cerkl’s dynamic audience sync, AI‑driven personalization (‘MyNews’ + News Digests), and brand‑new native Calendar Invites give communicators reach and precision that Axios HQ simply doesn’t match…”
Unlimited HRIS/AD/CSV sync via Dynamic Segments; communicators can filter on any synced attribute without IT help.
Directory‑sync (≈16 connectors) available only on upgraded plans; lists auto‑refresh but attribute granularity is basic.
Drag‑and‑drop builder, brand templates, device testing on 60+ clients, unlimited sends & high‑throughput routing.
Smart Brevity guided writer; templates enforce concise style. Handles large‑audience sends (8.7 M emails analysed).
NEW native Calendar Invites: lands as “Tentative” on Outlook/Google calendars, auto‑updates or cancels, no .ICS fuss.
Editorial calendar for planning sends; does not push meeting invites to employee calendars.
AI tailors every Digest/portal/email to each employee’s interests, behavior, language & send‑time preferences.
Basic list segmentation; messages are the same for all recipients (format, not content, adapts).
Built‑in AI for mass personalization, predictive send‑time, content recommendations.
Smart Brevity® AI assistant rewrites text for clarity and brevity; no per‑employee personalization.
Native SharePoint web‑part and Teams / Outlook add‑ins included in core plan.
Teams & SharePoint distribution possible, but both require plan upgrades.
Cross‑channel dashboard (email, mobile, intranet) plus predictive engagement insights.
Email/open/click analytics with industry benchmarks; reader‑level drill‑down.
24/7/365 live chat, ~2‑min response, dedicated CSM, and training included.
Help‑center + email support, 9 am–9 pm ET Mon‑Fri; typical 24–48 h response.
Transparent: pay only by audience size; all core channels/features (Teams, SharePoint, AI, Invites, analytics, support) are bundled. Starts ≈ $799 / mo for up to 1 k staff.
Tiered “Essential → Pro → Premium” model. Essentials lacks Directory Sync, Teams; upgrades add cost. Custom quotes; public site lists packages but no flat price.
Let us show you why hundreds of companies use Broadcast to augment their intranet
Chat for 15 minutesChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
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