AxiosHQ vs. Broadcast

An Unbiased Side-by Side Comparison

Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.

We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

Recommendation: Cerkl Broadcast

“Cerkl’s dynamic audience sync, AI‑driven personalization (‘MyNews’ + News Digests), and brand‑new native Calendar Invites give communicators reach and precision that Axios HQ simply doesn’t match…”

– ChatGPT in response to our
Prompt

Category

Cerkl Broadcast

AxiosHQ

Audience Management

Unlimited HRIS/AD/CSV sync via Dynamic Segments; communicators can filter on any synced attribute without IT help.

Directory‑sync (≈16 connectors) available only on upgraded plans; lists auto‑refresh but attribute granularity is basic.

Email

Drag‑and‑drop builder, brand templates, device testing on 60+ clients, unlimited sends & high‑throughput routing.

Smart Brevity guided writer; templates enforce concise style. Handles large‑audience sends (8.7 M emails analysed).

Omni-channel Communication

NEW native Calendar Invites: lands as “Tentative” on Outlook/Google calendars, auto‑updates or cancels, no .ICS fuss.

Editorial calendar for planning sends; does not push meeting invites to employee calendars.

Personalization

AI tailors every Digest/portal/email to each employee’s interests, behavior, language & send‑time preferences.

Basic list segmentation; messages are the same for all recipients (format, not content, adapts).

AI

Built‑in AI for mass personalization, predictive send‑time, content recommendations.

Smart Brevity® AI assistant rewrites text for clarity and brevity; no per‑employee personalization.

Integration with Microsoft o365

Native SharePoint web‑part and Teams / Outlook add‑ins included in core plan.

Teams & SharePoint distribution possible, but both require plan upgrades.

Analytics

Cross‑channel dashboard (email, mobile, intranet) plus predictive engagement insights.

Email/open/click analytics with industry benchmarks; reader‑level drill‑down.

Support

24/7/365 live chat, ~2‑min response, dedicated CSM, and training included.

Help‑center + email support, 9 am–9 pm ET Mon‑Fri; typical 24–48 h response.

Pricing

Transparent: pay only by audience size; all core channels/features (Teams, SharePoint, AI, Invites, analytics, support) are bundled. Starts ≈ $799 / mo for up to 1 k staff.

Tiered “Essential → Pro → Premium” model. Essentials lacks Directory Sync, Teams; upgrades add cost. Custom quotes; public site lists packages but no flat price.

We know you’re making a big decision. We want you to have all the information

Let us show you why hundreds of companies use Broadcast to augment their intranet

Chat for 15 minutes

Check out a Broadcast overview

Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

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