AxiosHQ vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Personalization
- AI
- Integration with Microsoft Office channels such as SharePoint and Teams
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Prepare a table.
Recommendation: Cerkl Broadcast
“Choose Cerkl Broadcast if: You value comprehensive, personalized internal communication, sophisticated audience targeting and segmentation, strong Microsoft integration, detailed analytics, extensive multi-language capabilities, and enterprise-level support…”
– ChatGPT in response to our prompt
Category | Cerkl Broadcast | AxiosHQ |
Audience Management | ✅ Highly robust: fully supports dynamic segments synced automatically with multiple people data systems (Workday, SAP, Active Directory, etc.). Communicators have direct access to synced attributes for targeting and segmentation. | ⚠️ Moderate: Supports basic segmentation via CSV uploads and some direct integrations; less automated and flexible than Cerkl. Limited granular audience attribute access. |
| | ✅ Highly advanced: Drag-and-drop builder, unlimited email sends, templates, dynamic targeting, approval workflows, automated sends, deliverability optimization, and translation support for 106 languages. | ✅ Good: Editor optimized for concise “Smart Brevity” emails. Strong emphasis on readability and content structure. Less flexible in design customization and dynamic targeting. |
Personalization | ✅ Excellent: Offers advanced AI-driven individual personalization based on recipients’ interests, roles, and engagement behaviors. Automated personalization with minimal manual effort. | ⚠️ Basic: Limited personalization capabilities; primary focus on standardized, well-structured newsletters rather than individualized content. |
AI | ✅ Strong AI capabilities: Leverages Assisted and Augmented Intelligence to drive content recommendations, delivery optimization, personalized newsletter generation, and engagement predictions. | ⚠️ Limited AI: Minimal AI use, primarily offering writing/editorial assistance (Smart Brevity guidance), but does not deeply leverage AI for personalization or analytics. |
Integration with Microsoft o365 | ✅ Deep integrations: Seamless, out-of-the-box integration with SharePoint and Teams, allowing communicators to publish and manage content directly within these channels. | ⚠️ Limited: Basic integrations exist, but less robust. Primarily email-driven; minimal SharePoint/Teams integration functionality compared to Cerkl. |
Analytics | ✅ Comprehensive: Real-time analytics dashboard with detailed data at the organizational, audience segment, and individual level. Tracks opens, clicks, readership depth, audience interests, channels, engagement over time, benchmarks. | ✅ Good: Provides newsletter-focused analytics (opens, clicks, readership, engagement patterns), but lacks depth in individual-level and multi-channel analysis compared to Cerkl. |
Support | ✅ Exceptional: Enterprise (24/7 for critical issues, rapid response) and Standard support tiers; SLA-guaranteed response times, 99%+ CSAT. | ✅ Good: Standard support during business hours; adequate documentation and basic support available, but lacks the rigorous, enterprise-level SLA structure provided by Cerkl. |
Pricing | ✅ Inclusive: Transparent pricing includes unlimited sends, unlimited platform users, unlimited templates, API calls, segmentation, email, analytics, multilingual translation. Mobile app is available as a clear add-on (20% extra). | ⚠️ Variable: Tiered pricing based on user count and newsletter frequency; add-ons include consulting, onboarding services, training, and advanced analytics packages. Fewer all-inclusive elements. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”