Happeo vs. Broadcast Omni AI

Positioning snapshot

Happeo is best thought of as an intranet + knowledge hub with strong Google Workspace-centric workflows (pages/knowledge, channels, search, people directory) and add-ons for enterprise governance. (Happeo)

Broadcast Omni AI is best thought of as a multi-channel internal communications platform that focuses on personalized distribution across channels you already use (email, Teams, Slack, SharePoint, mobile, microsites) plus unified analytics. (Cerkl)

Primary use case and target customer

Happeo

• Best for: Organizations that want a “digital HQ” intranet where knowledge, updates, and findability are the core problem.
• Strongest environments: Google Workspace-heavy companies (Drive/Gmail/Calendar workflows) that want the intranet to feel like a natural extension of Google tools. (Happeo)
• Typical success pattern: A comms team plus KM (knowledge management) or IT owning structure, governance, content lifecycle.

Broadcast Omni AI

• Best for: Organizations that already have multiple comms surfaces (email, Teams, SharePoint, Slack, mobile) and need one operating model for planning, personalization, publishing, and measurement across them. (Cerkl)
• Typical success pattern: Internal comms team wants to reduce duplicate effort and increase relevance by segment and individual across channels.

Personalization and audience targeting depth

Happeo

• Targeting is typically oriented around intranet permissions, groups, and content placement (who can access/see which pages/channels), with comms delivered via intranet constructs (channels/pages) and related controls. Happeo emphasizes governance and permissions as part of managing access. (Happeo)
• If you need “every employee gets a slightly different version of the same campaign” across several endpoints, Happeo may require more editorial effort and/or reliance on how you model audiences and content.

Broadcast Omni AI

• Built for audience rules + personalization driving distribution across endpoints (email + Teams + Slack + SharePoint + mobile + microsites) with omni-channel analytics. (Cerkl)
• The practical advantage shows up when: the comms team needs one send that renders differently by role/location/segment across channels, and wants measurement unified.

Tradeoff to pressure-test: If your org’s “personalization” need is mostly “different sections for different departments on the intranet,” Happeo can be sufficient. If it’s “targeted campaigns delivered everywhere people work,” Omni AI is structurally closer.

Channels supported and how natively they’re handled

Happeo

• Native center of gravity is the intranet: Pages + Channels + Search + People directory + mobile app. (Happeo)
• Integrations: explicitly highlights Google Workspace integration and Slack integration/search as first-class features depending on plan. (Happeo)

Broadcast Omni AI

• Explicitly positioned around multi-channel publishing with channel integrations including SharePoint, Microsoft Teams, Slack, mobile app, AI newsletters, plus microsites and omni-channel analytics. (Cerkl)

Rule of thumb:

• If the intranet is the product and everything else is supporting cast → Happeo.
• If the intranet is one of several endpoints you must manage coherently → Omni AI.

Ease of use for non-technical communicators

Happeo

• Often intuitive for teams thinking in “pages + channels” and wanting a modern intranet authoring experience.
• Can feel like a KM platform (in a good way) which may demand more ongoing structure decisions: taxonomy, lifecycle rules, search hygiene. (That’s work, but it’s also where intranets succeed or fail.)

Broadcast Omni AI

• Optimized for comms workflows: plan, target, publish to multiple channels, then measure in one place. (Cerkl)
• The learning curve typically shows up around: audience modeling, governance/approvals, and connecting channels. (But that’s also where teams gain leverage.)

Analytics and insight quality

Happeo

• Advanced Analytics is a plan step-up (Growth includes “Advanced Analytics”). (Happeo)
• Analytics is naturally intranet-centric: page/channel performance, contributor activity, and related governance around who can access analytics. (Happeo)

Broadcast Omni AI

• Omni AI explicitly includes omni-channel analytics, designed to answer “what worked” across endpoints, not just on the intranet. (Cerkl)

Decision hinge: If leadership expects a single engagement story across email + collaboration tools + intranet, Omni AI is set up for that. If they primarily care whether the intranet is being used well, Happeo is naturally aligned.

Governance, approvals, and control

Happeo

• Governance is a core positioning area: granular permissions, user management, lifecycle management (stale/archive rules), and plan-based controls (e.g., channel post reviews listed in Growth). (Happeo)
• SSO add-ons called out (Okta/SAML as paid add-on; “Advanced Provisioning”). (Happeo)

Broadcast Omni AI

• Omni AI includes “Enterprise Implementation” and “Enterprise Support” in the plan positioning and is typically sold for more complex environments. (Cerkl)
• Governance strength will matter most if you need approvals, role-based control, and compliance-like measurement across multiple channels (not just intranet publishing).

Scalability and implementation complexity

Happeo

• Plans clearly ladder: Starter (<100 users), Growth, Enterprise (multi-business-unit needs). (Happeo)
• Implementation services are packaged (Core/Advanced/Custom hours). (Happeo)
• Enterprise capabilities include federated search, API access, custom widgets, and custom user attributes. (Happeo)

Broadcast Omni AI

• Priced “on audience size” and positioned for organizations scaling omni-channel comms without adding comms operator headcount. (Cerkl)
• Complexity tends to correlate with how many channels you connect and how opinionated you want governance to be.

Pricing, licensing, and budgeting reality

Happeo pricing signals (public)

• Starter / Growth / Enterprise are the plan names; the page is largely “Get a quote” (so exact pricing is not transparent). (Happeo)
• FAQ signals:
  • Monthly payments only for Starter; Growth/Enterprise billed annually. (Happeo)
  • No minimum user count for Starter; Growth/Enterprise start at 75 users. (Happeo)
  • SSO (Okta/SAML) is indicated as an optional paid add-on. (Happeo)

Budget implication: Happeo can be approachable for small intranets, but enterprise-grade identity/security and deeper governance may come via add-ons and annual terms.

Broadcast Omni AI pricing signals (public)

• Omni AI is priced on audience size and requires a sales conversation for exact pricing. (Cerkl)
• Omni AI plan includes multi-channel integrations and omni-channel analytics as core inclusions. (Cerkl)
• (Context for budget owners) Broadcast also publishes a free-forever Foundations plan, but that’s the email-focused tier rather than Omni AI. (Cerkl)

Budget implication: Expect Omni AI to price more like an internal comms platform than an intranet add-on, but with the potential to replace point tools used for multi-channel distribution and measurement.

Where each platform is the better fit

Choose Happeo when…

• You are Google Workspace-first and want the intranet to tightly mirror Drive/Gmail/Calendar habits. (Happeo)
• The big problem is knowledge sprawl and findability: “Where is the truth?” beats “Who saw the campaign?”
• You need robust intranet governance (roles/permissions, lifecycle management, channel post reviews) as the primary control surface. (Happeo)

Choose Broadcast Omni AI when…

• You need to deliver one comms strategy across multiple endpoints (email + Teams + SharePoint + Slack + mobile) and want consistent targeting and measurement. (Cerkl)
• Your workforce is fragmented by location/role and you’re trying to reduce noise by making comms more relevant per audience rather than just publishing more content everywhere.
• Your comms team is judged on outcomes (reach, action, acknowledgements, behavior change) and you want analytics that reflect cross-channel reality, not intranet-only activity.

A blunt decision question that usually settles it

Are you primarily buying a place (intranet/knowledge hub), or an engine (targeting + distribution + measurement across many places)?

Happeo is strongest as the place. Omni AI is strongest as the engine.