Unily vs. Broadcast Omni AI

Executive snapshot

Unily is best understood as an enterprise intranet / employee experience platform (EXP): a centralized “home” for content, tools, search, and digital workplace experiences, with strong publishing workflows and deep Microsoft 365 orientation. (Unily)

Broadcast Omni AI is best understood as a multi-channel internal communications platform: it’s oriented around planning, personalizing, and distributing comms across channels (email, Teams, Slack, mobile, intranet/SharePoint) with unified measurement and targeting. (Cerkl)

If you want a single “digital HQ” where employees do work and find knowledge, Unily tends to be the more natural center of gravity. If you want to reduce noise and improve relevance across channels with strong targeting and comms analytics, Omni AI is usually the more direct fit.

Primary use case and typical buyer

Unily

• Primary use case: enterprise intranet + employee experience layer across Microsoft 365 and other enterprise systems (ServiceNow, Salesforce, Zoom, digital signage, etc.). (Unily)
• Typical buyer: organizations that want an intranet as a strategic product (global governance, content lifecycle, branded experiences, search/knowledge discovery).
• Common workforce profile: large, complex enterprises (often global) that want a structured employee portal and are willing to invest in ongoing intranet ownership. (Software Advice)

Broadcast Omni AI

• Primary use case: orchestrating employee communications across multiple channels with personalization and consolidated analytics. (Cerkl)
• Typical buyer: internal comms teams whose problem is “we publish everywhere and still cannot prove reach, relevance, or outcomes.”
• Common workforce profile: mixed desk + deskless where comms must travel through email plus collaboration tools (Teams/Slack) and mobile. (Cerkl)

Tradeoff in one line: Unily tends to optimize for a destination (the intranet as the system of engagement), Omni AI tends to optimize for distribution (getting the right message to the right employee wherever they are).

Personalization and audience targeting depth

Unily strengths

• Unily positions itself around targeting and personalization inside the intranet experience (targeted content, recommendations, analytics-informed optimization). (Unily)
• Strong for “role-based intranet experiences” and governance-driven segmentation (common in large enterprises).

Broadcast Omni AI strengths

• Omni AI’s differentiation is typically cross-channel personalization: one publishing motion that can tailor delivery across email, Teams, Slack, mobile, and intranet surfaces, then measure it coherently. (Cerkl)

Practical implication: If your personalization requirement is primarily “employees see different intranet pages/components,” Unily is a natural fit. If your requirement is “employees get different versions of comms across multiple delivery channels,” Omni AI is usually the more direct tool.

Channels supported and how “native” they feel

Unily

• Strongest as an intranet + mobile employee app experience, with a mobile offering positioned for frontline access to content/tools. (Unily)
• Integrations are a major part of the story (Microsoft 365, Google Workspace, ServiceNow, Salesforce, Zoom, signage, etc.). (Unily)

Broadcast Omni AI

• Positions around omni-channel comms delivery (email, Teams, Slack, mobile, SharePoint/intranet) plus unified analytics. (Cerkl)
• Typically feels “native” to comms workflows (publish once, distribute to many surfaces).

Where teams get tripped up: Some organizations try to use an intranet as an outbound comms engine. It can work, but it often pushes internal comms into a product-management posture (page ownership, IA, governance cadences) rather than a campaign-and-distribution posture.

Ease of use for non-technical communicators

Unily

• Emphasizes a CMS-style publishing experience with content review/approval cycles and “master approvals” language (good for regulated environments). (Unily)
• Expectation: someone (often Comms + IT) will own intranet information architecture and ongoing governance.

Broadcast Omni AI

• Designed around comms execution across channels, which can be easier for small comms teams that do not want to run a full intranet program.

Rule of thumb: If you have (or can fund) an intranet product owner and governance council, Unily’s model tends to work well. If you do not, Omni AI usually imposes less organizational overhead.

Analytics and insight quality

Unily

• Markets real-time intranet analytics focused on optimizing employee experiences and engagement. (Unily)
• Strong for understanding behavior inside the intranet ecosystem (search patterns, content performance within the destination).

Broadcast Omni AI

• Focuses on omni-channel analytics: consolidating performance across email, Teams, Slack, mobile, SharePoint/intranet surfaces into unified dashboards/exports. (Cerkl)

What this means in practice: If leadership asks, “Are employees finding what they need in our digital workplace?” Unily’s analytics story is central. If leadership asks, “Did this message reach the right people across all channels, and what did they do next?” Omni AI’s analytics framing tends to be more aligned.

Governance, approvals, and control

Unily

• Explicit emphasis on publishing governance: end-to-end review cycles, approvals, and keeping content current. (Unily)
• Good fit when intranet accuracy and lifecycle management are mission-critical.

Broadcast Omni AI

• Typically oriented around comms governance (roles/permissions, sending controls, audience access, etc.) and proving distribution/engagement outcomes.

Scalability and implementation complexity

Unily

• Built and marketed for large enterprises (thousands to very large employee populations), often with significant rollout/change management. (Unily)
• Implementation often looks like an intranet program: discovery, IA, design system, integrations, governance model, launch, adoption. Unily also highlights customer success/adoption services. (Unily)

Broadcast Omni AI

• Implementation tends to be lighter unless you are integrating multiple systems and channels (SSO, HRIS/people data, Teams/Slack, intranet surfaces), at which point it becomes a structured program as well. (Cerkl)

Pricing, licensing, and budget realism

Unily pricing (what’s knowable publicly)

• Unily is quote-based, and it states pricing is based on platform modules + number of licensed users. (Unily)
• Third-party directories generally show “pricing available upon request,” not a transparent rate card. (Software Advice)

Budget implication: Unily is usually easiest to justify when the intranet is treated as an enterprise platform investment, not a lightweight comms tool purchase.

Broadcast Omni AI pricing (what’s knowable publicly)

• Broadcast publishes that it has three plans and that Omni AI is the “personalized omni-channel experience,” but detailed public pricing is not spelled out on the plan page. (Cerkl)
• Some third-party sites list starting prices, but those should be treated as directional rather than a quote. (Software Advice)

Budget implication: If your internal comms team is budget-constrained, the key question is whether you’re funding an intranet program (Unily) or primarily funding cross-channel comms execution and measurement (Omni AI).

When Unily is likely the better fit

1. You want a true enterprise intranet as the primary employee destination
   Strong need for structured knowledge discovery, integrated tools/workflows, and a branded digital workplace layer across Microsoft 365 and other systems. (Unily)
2. Your biggest risk is content lifecycle and governance inside the “home base”
   You need formal publishing workflows, approvals, and ongoing content health to avoid an intranet graveyard. (Unily)
3. You have the operating model to run it
   Dedicated intranet ownership, governance bodies, and change management capacity (common in very large orgs). (Unily)

When Broadcast Omni AI is likely the better fit

1. Your problem is channel sprawl, not intranet depth
   You publish across email, Teams, Slack, mobile, SharePoint and need one system to target, distribute, and measure performance across them. (Cerkl)
2. You need comms personalization across channels, not just “personalized pages”
   Especially when audiences are dynamic and message relevance is the adoption lever.
3. Your team is comms-heavy, not intranet-program-heavy
   You want to improve outcomes without standing up a full intranet product function.

Decision lens to make this non-religious

• If you were forced to delete one, which loss hurts more?
  • Lose Unily: employees lose the “home base” destination, search, integrated workplace front door.
  • Lose Omni AI: comms loses cross-channel orchestration, targeting, and unified measurement.

That answer usually reveals what you are actually buying.

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