Happeo vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication and employee engagement with knowledge of all internal communication platforms. Assume a company is considering investing in a new intranet to replace SharePoint. Why should they consider enhancing SharePoint with Cerkl Broadcast instead of a full Intranet replacement with Happeo?
Compare both options in a side by side table and give your recommendation.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Omni-channel communication
- AI
- Integration with Microsoft Office
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Recommendation: Enhance SharePoint with Cerkl Broadcast.
- Strategic leverage: Keep your existing SharePoint investment while vastly improving internal communication and engagement.
- Email and Omni-channel Strength: Cerkl Broadcast gives your comms team enterprise-grade tools Happeo simply doesn’t provide.
- Microsoft-first environment: Cerkl was designed to work with, not replace, Microsoft tools.
- Better ROI: Lower total cost of ownership, especially for large orgs, with significantly more communication power.
– ChatGPT in response to our prompt
Category | Enhance SharePoint with Cerkl Broadcast | Replace SharePoint with Happeo |
Audience Management | Deep integration with people data systems (e.g., AD, Workday, SAP); allows dynamic segments and rule-based targeting using any synced attribute. | Limited audience segmentation; relies heavily on Google Workspace groups; less robust dynamic targeting. |
| | Enterprise-grade email functionality: personalization, targeting, translations, A/B testing, advanced analytics. High throughput for global sends. | No native broadcast email tool; email relies on integrations (e.g., Gmail) with limited IC-specific functionality. |
Omni-channel Communication | True omni-channel: Email, SharePoint, Teams, Intranet, Slack, and optional Mobile. Spouse/family comms supported for deskless workers. | Primarily social intranet with Google Workspace & Slack integrations; no native email or Teams publishing. |
AI | Built-in AI for personalization, engagement insights, content scoring, optimal send times. Tailored for IC. | No dedicated IC-focused AI; limited to Google’s AI enhancements in search/navigation. |
Integration with Microsoft Office | Seamless: deep integration with SharePoint, Teams, Outlook, and Active Directory. | No Microsoft Office support; built for Google Workspace. |
Analytics | Enterprise analytics suite: channel engagement, audience insights, campaign performance, predictive analytics. | Basic analytics: page views, user activity, search terms. Lacks campaign and behavioral insights. |
Support | 99% CSAT, 24/7 Enterprise support for Severity 1, standard SLAs for other tiers. | Standard support via email and chat; limited escalation options. |
Pricing | Flat fee model includes unlimited platform users, email sends, API calls. Add-on for mobile app (~20%). | Tiered per-user pricing. Add-ons for advanced analytics, integrations, and premium support. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”