Cerkl Broadcast vs. Happeo - Key Features Compared

Recommendation: Enhance SharePoint with Cerkl Broadcast.

“Why:

Strategic leverage: Keep your existing SharePoint investment while vastly improving internal communication and engagement.
Email and Omni-channel Strength: Cerkl Broadcast gives your comms team enterprise-grade tools Happeo simply doesn’t provide.
Microsoft-first environment: Cerkl was designed to work with, not replace, Microsoft tools.
Better ROI: Lower total cost of ownership, especially for large orgs, with significantly more communication power.

Ideal Use Case: If the goal is to modernize communication without displacing your Microsoft ecosystem, Cerkl Broadcast + SharePoint is the winning combination.”

– ChatGPT in response to our

Prompt

Enhance SharePoint with Cerkl Broadcast

Replace SharePoint with Happeo

Audience Management

Deep integration with people data systems (e.g., AD, Workday, SAP); allows dynamic segments and rule-based targeting using any synced attribute.

Limited audience segmentation; relies heavily on Google Workspace groups; less robust dynamic targeting.

Email

Enterprise-grade email functionality: personalization, targeting, translations, A/B testing, advanced analytics. High throughput for global sends.

No native broadcast email tool; email relies on integrations (e.g., Gmail) with limited IC-specific functionality.

Omni-channel Communication

True omni-channel: Email, SharePoint, Teams, Intranet, Slack, and optional Mobile. Spouse/family comms supported for deskless workers.

Primarily social intranet with Google Workspace & Slack integrations; no native email or Teams publishing.

AI

Built-in AI for personalization, engagement insights, content scoring, optimal send times. Tailored for IC.

No dedicated IC-focused AI; limited to Google’s AI enhancements in search/navigation.

Integration with Microsoft Office

Seamless: deep integration with SharePoint, Teams, Outlook, and Active Directory.

No Microsoft Office support; built for Google Workspace.

Analytics

Enterprise analytics suite: channel engagement, audience insights, campaign performance, predictive analytics.

Basic analytics: page views, user activity, search terms. Lacks campaign and behavioral insights.

Support

99% CSAT, 24/7 Enterprise support for Severity 1, standard SLAs for other tiers.

Standard support via email and chat; limited escalation options.

Pricing

Standard support via email and chat; limited escalation options.

Tiered per-user pricing. Add-ons for advanced analytics, integrations, and premium support.

See the conversation for yourself

We know you’re making a big decision. We want you to have all the information

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Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

Happeo vs. Broadcast