LumApps vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication and employee engagement with knowledge of all internal communication platforms. Assume a company is considering investing in a new intranet to replace SharePoint. Why should they consider enhancing SharePoint with Cerkl Broadcast instead of a full Intranet replacement with Lumapps?
Compare both options in a side by side table and give your recommendation.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Omni-channel communication
- AI
- Integration with Microsoft Office
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Recommendation: Enhance SharePoint with Cerkl Broadcast.
“Why:
- Preserves SharePoint investment — Instead of ripping and replacing, Cerkl complements and modernizes it.
- Superior communication capabilities — Targeted, personalized, and omni-channel outreach not available in LumApps.
- Faster ROI — Faster to deploy, lower switching costs, and no retraining or migration headaches.
- More actionable insights — Broadcast provides deeper communication-specific analytics that drive employee engagement.
AI advantage — Cerkl’s AI is focused on improving communication outcomes, not just surfacing static content.”
– ChatGPT in response to our prompt
Category | Cerkl Broadcast + SharePoint | LumApps (Full Intranet Replacement) |
Audience Management | Deep integration with HRIS/IT systems (e.g., Workday, AD, SAP). Real-time dynamic segmentation via Audience Manager. | Integrates with directory systems but less focused on communication segmentation granularity. |
| | Advanced capabilities (targeted sends, personalization, retargeting, translation, testing). Unlimited sends. | Basic newsletter functionality. Limited targeting/personalization compared to Broadcast. |
Omni-channel Communication | Full support: Email, SharePoint, Teams, Slack, Intranet (including SharePoint), Mobile (add-on). | Primarily intranet-based. Teams and email integrations exist but are not as robust for comms orchestration. |
AI | AI-powered News Digests, predictive insights, best send time, dynamic personalization, content recommendations. | AI used mainly for content surfacing within intranet; not communication-specific or real-time optimized. |
Integration with Microsoft Office | Native M365 integrations (SharePoint, Teams, Outlook). Uses existing Office ecosystem without disruption. | Integrates with Microsoft but aims to replace SharePoint, potentially creating overlap or friction. |
Analytics | Communication-specific: open rates, CTRs, engagement by audience segment/channel/time/content type. | Basic intranet engagement stats (visits, time on page); less actionable for communication strategy. |
Support | Enterprise-grade: 24/7 Severity 1, 30-min response, high CSAT. Personalized onboarding and customer success. | Standard SaaS support with SLAs; less customization and less comms-specific onboarding expertise. |
Pricing | Flat pricing includes unlimited users, emails, segments, API calls, etc. Mobile app is a 20% add-on. | Per-user pricing; features like email, mobile, and analytics may be modular or priced separately. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”