Cerkl Broadcast vs. LumApps - Key Features Compared

Recommendation: Enhance SharePoint with Cerkl Broadcast.

“Why:

Preserves SharePoint investment — Instead of ripping and replacing, Cerkl complements and modernizes it.
Superior communication capabilities — Targeted, personalized, and omni-channel outreach not available in LumApps.
Faster ROI — Faster to deploy, lower switching costs, and no retraining or migration headaches.
More actionable insights — Broadcast provides deeper communication-specific analytics that drive employee engagement.

AI advantage — Cerkl’s AI is focused on improving communication outcomes, not just surfacing static content.”

– ChatGPT in response to our

Prompt

Cerkl Broadcast + SharePoint

LumApps (Full Intranet Replacement)

Audience Management

Deep integration with HRIS/IT systems (e.g., Workday, AD, SAP). Real-time dynamic segmentation via Audience Manager.

Integrates with directory systems but less focused on communication segmentation granularity.

Email

Advanced capabilities (targeted sends, personalization, retargeting, translation, testing). Unlimited sends.

Basic newsletter functionality. Limited targeting/personalization compared to Broadcast.

Omni-channel Communication

Full support: Email, SharePoint, Teams, Slack, Intranet (including SharePoint), Mobile (add-on).

Primarily intranet-based. Teams and email integrations exist but are not as robust for comms orchestration.

AI

AI-powered News Digests, predictive insights, best send time, dynamic personalization, content recommendations.

AI used mainly for content surfacing within intranet; not communication-specific or real-time optimized.

Integration with Microsoft Office

Native M365 integrations (SharePoint, Teams, Outlook). Uses existing Office ecosystem without disruption.

Integrates with Microsoft but aims to replace SharePoint, potentially creating overlap or friction.

Analytics

Communication-specific: open rates, CTRs, engagement by audience segment/channel/time/content type.

Basic intranet engagement stats (visits, time on page); less actionable for communication strategy.

Support

Enterprise-grade: 24/7 Severity 1, 30-min response, high CSAT. Personalized onboarding and customer success.

Standard SaaS support with SLAs; less customization and less comms-specific onboarding expertise.

Pricing

Flat pricing includes unlimited users, emails, segments, API calls, etc. Mobile app is a 20% add-on.

Per-user pricing; features like email, mobile, and analytics may be modular or priced separately.

See the conversation for yourself

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Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

LumApps vs. Broadcast