PoliteMail vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it. We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal…
Assume you are an expert in internal communication with knowledge of all internal communication platforms. Assume a company is trying to decide between Cerkl Broadcast and PoliteMail. Give your recommendation to the company and support your recommendation with a side by side comparison of both platforms.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Personalization
- AI
- Integration with Microsoft Office channels such as SharePoint and Teams
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Prepare a table.
Recommendation: Cerkl Broadcast
“…Cerkl Broadcast excels significantly in dynamic audience management, sophisticated email personalization, robust AI-driven engagement, seamless Microsoft integrations, comprehensive analytics, and strong support infrastructure. PoliteMail might be adequate for smaller organizations with simpler internal communications requirements primarily tied to Outlook, but for strategic, targeted, and personalized internal communication at scale, Cerkl Broadcast is clearly superior.”
– ChatGPT in response to our prompt
Category | PoliteMail | Cerkl Broadcast |
Audience Management | Integrates primarily with Active Directory and Excel imports. Attributes accessible but require more manual management and updates. | Fully integrates with dynamic people data systems (Workday, SAP, Active Directory, etc.). Attributes automatically sync and update dynamically, available directly in Audience Manager. Unlimited integrations. |
| | Built within Outlook; template-driven emails, basic A/B testing, moderate automation capabilities, email sending capped by Outlook/Exchange limits, and limited multi-language capabilities. | Robust feature set including drag-and-drop builder, unlimited templates, A/B testing, automation, dynamic segments, unlimited email sends, multi-language support (106 languages), advanced scheduling and throughput capabilities. |
Personalization | Moderate personalization capabilities primarily based on static segments and basic demographic data; less dynamic and behavior-driven. | Highly personalized content experiences powered by user behavior and preference data. Supports personalized newsletters (MyNews) for individual interests and preferences. |
AI | Limited AI capabilities; basic analytics insights without advanced predictive modeling or personalized send-time optimization. | Assisted and augmented intelligence capabilities, including predictive analytics, send-time optimization, automatic content tagging, and content relevance ranking for personalized delivery. |
Integration with Microsoft o365 | Native integration within Outlook and some SharePoint integration; Teams integration less advanced and typically manual sharing required. | Integrates with Microsoft Teams and SharePoint via APIs, allowing automatic publishing and distribution of content across these platforms seamlessly. |
Analytics | Provides email analytics on opens, clicks, read-time, and basic engagement metrics. Limited benchmarking, heatmap, and predictive capabilities. Reporting mostly within Outlook. | Advanced, real-time analytics including audience engagement, content performance, heatmaps, benchmarking, and predictive insights. Offers customizable dashboards and exports. |
Support | Standard business-hour support, with less comprehensive SLAs; support primarily via email/helpdesk with more limited direct interaction. | Two tiers of support: Enterprise (24/7 for Severity 1, SLA-bound response and resolution) and Standard (daily coverage, SLA-bound responses), high-touch customer success model (99% CSAT). |
Pricing | Pricing model typically per sender or per recipient, often tiered. Base pricing includes core Outlook email functionality, templates, and basic analytics. Additional advanced analytics, support, and integrations may incur extra costs. | Transparent all-inclusive pricing: unlimited users, unlimited emails, unlimited templates, analytics, API calls, Audience Manager, MyNews personalization. Add-on: Mobile app at 20% additional fee. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”
