PoliteMail vs. Broadcast

Recommendation: Cerkl Broadcast

“For organizations looking to scale their internal communication with advanced personalization, deep integration, robust AI capabilities, and sophisticated analytics, Cerkl Broadcast is clearly the superior choice. It provides more comprehensive functionality across all evaluated areas, particularly audience management, event invites, AI-driven personalization, and analytics, which significantly surpass PoliteMail’s simpler Outlook-centric approach.”

– ChatGPT in response to our

Prompt

PoliteMail

Cerkl Broadcast

Audience Management

Deep integration with HRIS and people data systems (ADP, Workday, Azure AD). Attributes are fully accessible and segmentable by communicators in an intuitive UI.

Integrates with Microsoft Exchange and Active Directory primarily. Communicators have access to standard attributes but segmentation capabilities are more limited.

Email

Robust email features including drag-and-drop builder, dynamic content blocks, automated personalization, A/B testing. High deliverability and throughput optimized for scale.

Email built directly within Outlook interface, with templates and basic analytics. Moderate throughput suitable for small-to-medium scale communications. Less automation available.

Calendar and Event Invite Capabilities

Advanced capabilities with seamless calendar integration; events appear as tentative automatically in Outlook/Google calendars without requiring ICS files. Supports instant updates/cancellations.

Basic calendar support requiring traditional ICS attachments. No direct integration to push tentative events automatically to employee calendars.

Personalization

Highly advanced personalization capabilities, dynamic content driven by user attributes, behaviors, and AI-powered recommendations.

Moderate personalization focused mostly on name, location, and basic profile attributes. Limited dynamic content capabilities.

AI

Strong AI-driven personalization, content recommendation, and automatic content variation based on audience behavior. Offers predictive analytics on employee engagement.

Limited to no native AI features. Primarily relies on manual content decisions by communicators.

Integration with Microsoft o365

Strong native integrations including embedding content into Teams, automated SharePoint content syndication, and content targeting.

Strong integration within Outlook, moderate Teams integration, limited SharePoint automation. Primarily email-focused.

Analytics

Comprehensive analytics dashboard providing deep insights into engagement, readership patterns, content effectiveness, and predictive engagement metrics. Advanced data visualizations available.

Basic email analytics embedded in Outlook, including open rates, clicks, and read-time metrics. Limited predictive analytics or in-depth segmentation reporting.

Support

Robust support including dedicated account managers, live chat, comprehensive knowledge base, training resources, and proactive onboarding.

Standard email and phone support with training resources. No dedicated account management without premium plans.

Pricing

Transparent pricing model based on user count; includes full platform access (email, calendar invites, audience management, personalization, AI). Add-ons available for specific advanced integrations or services.

Pricing typically per-user with a baseline set of features; advanced analytics, dedicated support, and integrations typically require add-on packages or higher subscription tiers.

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Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”