Poppulo vs. Broadcast

An Unbiased Side-by Side Comparison

Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.

We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

Recommendation: Cerkl Broadcast

“Choose Cerkl Broadcast if your priority is deep audience segmentation, AI-driven personalization across existing channels (email, SharePoint, Teams, etc.), and the new no-.ICS Calendar Invites that drop events straight onto employees’ calendars as “tentative.”

– ChatGPT in response to our
Prompt

Category

Poppulo

Harmony

Cerkl

Broadcast

Audience Management

Deep HRIS/AD integrations (Workday, SAP, ADP, Active Directory); communicators build dynamic, auto-synced segments on any attribute without IT.

Imports people data via enterprise admin or API; customers integrate Workday data to segment by BU, level, location, etc.

Email

Drag‑and‑drop builder, branded templates, unlimited sends, cross-channel email analytics.

Drag‑and‑drop builder, publishing calendar, full campaign mgmt, rich reporting, AI performance insights; 21‑day free trial for Email Pro+.

Calendar and Event Invite Capabilities

Sends invites that appear automatically as “tentative” on Outlook/Google—no .ICS juggling; updates/cancellations sync instantly.

Events rely on editable .ICS files; “Add to calendar” links; invite details live in the ICS description.

Personalization

“MyNews” AI engine personalizes content across channels; create once, distribute everywhere.

Hyper-personalized comms across Microsoft 365 channels; data-driven targeting via integrated HR data.

AI

AI-powered personalization of newsletters/content; platform marketed as AI-built.

“Poppulo AI” detects themes, provides engagement insights; new AI Agents (e.g., Analyze Agent) for conversational analytics & automation.

Integration with Microsoft Office

Native Teams app; SharePoint web part (AppSource), Slack and more.

Dedicated Microsoft 365 integrations (SharePoint, Teams, Outlook); SharePoint feed/web part views.

Analytics

Insights 2.0 reporting suite, engagement scores, cross-channel analytics.

Advanced multichannel analytics to track and improve performance.

Support

Integration engineers for setup; searchable help desk; new feature guides.

Thoughtful onboarding plus 24/7/365 in-house global support.

Pricing

Public benchmarks show plans starting around $799/mo; mobile app typically +20%; otherwise transparent/quote-based.

Email Pro+ has a free 21‑day trial; plan details (Pro+, Plus) are “talk to sales”; pricing not publicly listed.

We know you’re making a big decision. We want you to have all the information

Let us show you why hundreds of companies use Broadcast to augment their intranet

Chat for 15 minutes

Check out a Broadcast overview

Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

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