Poppulo vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication with knowledge of all internal communication platforms. Assume a company is trying to decide between Cerkl Broadcast and Poppulo Harmony. Give your recommendation to the company and support your recommendation with a side by side comparison of both platforms. Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Personalization
- AI
- Integration with Microsoft Office channels such as SharePoint and Teams
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Prepare a table.
Recommendation: Cerkl Broadcast
“…Cerkl excels in delivering personalized user experiences through advanced AI capabilities, unmatched audience data flexibility, superior integration capabilities, and an extensive analytics offering. Its transparent, inclusive pricing model provides greater predictability and better value overall.”
– ChatGPT in response to our prompt
Category | PoppuloHarmony | CerklBroadcast |
Audience Management | Integrates with multiple people data systems but generally fewer native integrations. Audience data is accessible but may have limitations depending on integrations and setups. | Fully integrates with unlimited people data systems (Workday, SAP, Active Directory, etc.) and provides dynamic segments updated automatically. Attributes available to communicators for targeting without limitations. |
| | Supports targeted and scheduled sends, templates, and responsive design. Throughput generally sufficient but less flexible with automated and complex cadence emails compared to Cerkl Broadcast. | Unlimited sends, unlimited email templates, and advanced automated campaign scheduling. Robust design editor with full responsive capabilities. High throughput capabilities with proven reliability. |
Personalization | Content personalization at group or segmented level, more static than Cerkl Broadcast’s personalized user-level experience. Limited AI-driven personalization. | AI-powered content personalization based on individual user behavior and preferences, supporting tailored news digests and targeted content feeds (“MyNews”). |
AI | Limited AI-driven capabilities, primarily assisted intelligence. Less mature than Cerkl in predictive personalization and engagement analytics. | Assisted/Augmented Intelligence; AI actively personalizes content delivery, timing optimization, and engagement predictions. AI capabilities clearly documented and mature. |
Integration with Microsoft o365 | Provides integrations with SharePoint and Teams, though typically more limited and requiring more manual steps or custom setups. | Fully supports native integration with Microsoft SharePoint and Teams. Allows automated publishing of content directly within SharePoint and integration with Teams channels for notifications and content sharing. |
Analytics | Standard analytics available at content and channel level. Offers reporting dashboards but less predictive capability and less granular insight into individual engagement. | Comprehensive analytics at both individual and organizational levels, including detailed reporting on content performance, audience engagement, channel performance, and predictive engagement analytics. Robust dashboards provided as standard. |
Support | Support options include standard and premium offerings. Support responsiveness and SLA depend on selected service level. Good customer satisfaction but typically lower responsiveness than Cerkl Broadcast. | Two-tiered support options (Standard & Enterprise) with clearly defined SLAs. Enterprise Support offers 24/7 availability and rapid response (Severity 1: 30-min response, 5-hr resolution). Exceptional CSAT scores (99%). |
Pricing | Pricing structured around modules and volume tiers. Base package typically limited, with add-ons and additional cost for expanded functionality, additional sends, advanced analytics, and integrations. | Transparent pricing includes unlimited platform users, unlimited emails, unlimited API calls, all standard functionality (Audience Manager, Email, MyNews, analytics, and support). Only add-on is optional mobile app (+20%). |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”