Cerkl Broadcast vs. Simpplr - Key Features Compared

Recommendation: Enhance SharePoint with Cerkl Broadcast.

“Why:

If your organization is already invested in the Microsoft ecosystem, Cerkl Broadcast offers a lower-cost, faster-to-deploy, and less disruptive path to modernizing internal communications. It adds AI-driven personalization, omni-channel delivery, and real-time audience targeting—all while retaining and enhancing SharePoint, instead of ripping it out.

Simpplr is a strong choice if you’re committed to a complete intranet overhaul and want a modern, mobile-first experience. But for organizations prioritizing employee reach, communications insight, and scalability, Cerkl Broadcast + SharePoint is a more agile and efficient investment.”

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Prompt

Enhance SharePoint with Cerkl Broadcast

Replace SharePoint with Simpplr

Audience Management

✅ Deep integrations with HRIS, Active Directory, Workday, SAP, etc. Communicators have real-time access to dynamic segments based on any attribute (e.g., role, location, tenure).

✅ Integrates with major HR systems; attribute access is available, but audience segmentation is less dynamic.

Email

✅ Best-in-class email engine with unlimited sends, templates, retargeting, personalization, and A/B testing. Enterprise throughput.

⚠️ Limited to basic email campaigns; Simpplr is not built for large-scale employee email delivery.

Omni-channel Communication

✅ Email, SharePoint, Teams, Slack, mobile (optional), SMS (future roadmap). All centrally managed.

⚠️ Focused primarily on intranet and mobile app. Limited true omni-channel capability and centralized management.

AI

✅ AI-driven personalization, content recommendations, engagement scoring, and insights. Roadmap includes predictive insights.

⚠️ AI is emerging; current functionality focuses on search and basic recommendations, with limited proactive insights.

Integration with Microsoft Office

✅ Native integration with Microsoft 365 suite, especially SharePoint, Outlook, Teams. Enhances—not replaces—existing tools.

✅ Good Office 365 integration, but replaces rather than layers on top of SharePoint, which may disrupt workflows.

Analytics

✅ Deep engagement analytics across content, channels, and audience segments. Benchmarking and AI-powered insights included.

⚠️ Basic analytics available, focused on intranet usage. Lacks robust cross-channel engagement metrics.

Support

✅ 99% CSAT. Enterprise SLAs: 24/7 for Severity 1. Custom onboarding, training, and strategic enablement available.

✅ Strong support; enterprise options available. May require external professional services for setup or scaling.

Pricing

✅ Transparent pricing: Includes unlimited users, emails, templates, API calls, analytics. Mobile app is a 20% add-on.

⚠️ Higher upfront cost. Pricing depends on number of users and modules. Requires full intranet replacement.

See the conversation for yourself

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Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

Simpplr vs. Broadcast