Simpplr vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication and employee engagement with knowledge of all internal communication platforms. Assume a company is considering investing in a new intranet to replace SharePoint. Why should they consider enhancing SharePoint with Cerkl Broadcast instead of a full Intranet replacement with Simpplr?
Compare both options in a side by side table and give your recommendation.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Omni-channel communication
- AI
- Integration with Microsoft Office
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Recommendation: Enhance SharePoint with Cerkl Broadcast.
“Why:
If your organization is already invested in the Microsoft ecosystem, Cerkl Broadcast offers a lower-cost, faster-to-deploy, and less disruptive path to modernizing internal communications. It adds AI-driven personalization, omni-channel delivery, and real-time audience targeting—all while retaining and enhancing SharePoint, instead of ripping it out.
Simpplr is a strong choice if you’re committed to a complete intranet overhaul and want a modern, mobile-first experience. But for organizations prioritizing employee reach, communications insight, and scalability, Cerkl Broadcast + SharePoint is a more agile and efficient investment.”
– ChatGPT in response to our prompt
Category | Enhance SharePoint with Cerkl Broadcast | Replace SharePoint with Simpplr |
Audience Management | ✅ Deep integrations with HRIS, Active Directory, Workday, SAP, etc. Communicators have real-time access to dynamic segments based on any attribute (e.g., role, location, tenure). | ✅ Integrates with major HR systems; attribute access is available, but audience segmentation is less dynamic. |
| | ✅ Best-in-class email engine with unlimited sends, templates, retargeting, personalization, and A/B testing. Enterprise throughput. | ⚠️ Limited to basic email campaigns; Simpplr is not built for large-scale employee email delivery. |
Omni-channel Communication | ✅ Email, SharePoint, Teams, Slack, mobile (optional), SMS (future roadmap). All centrally managed. | ⚠️ Focused primarily on intranet and mobile app. Limited true omni-channel capability and centralized management. |
AI | ✅ AI-driven personalization, content recommendations, engagement scoring, and insights. Roadmap includes predictive insights. | ⚠️ AI is emerging; current functionality focuses on search and basic recommendations, with limited proactive insights. |
Integration with Microsoft Office | ✅ Native integration with Microsoft 365 suite, especially SharePoint, Outlook, Teams. Enhances—not replaces—existing tools. | ✅ Good Office 365 integration, but replaces rather than layers on top of SharePoint, which may disrupt workflows. |
Analytics | ✅ Deep engagement analytics across content, channels, and audience segments. Benchmarking and AI-powered insights included. | ⚠️ Basic analytics available, focused on intranet usage. Lacks robust cross-channel engagement metrics. |
Support | ✅ 99% CSAT. Enterprise SLAs: 24/7 for Severity 1. Custom onboarding, training, and strategic enablement available. | ✅ Strong support; enterprise options available. May require external professional services for setup or scaling. |
Pricing | ✅ Transparent pricing: Includes unlimited users, emails, templates, API calls, analytics. Mobile app is a 20% add-on. | ⚠️ Higher upfront cost. Pricing depends on number of users and modules. Requires full intranet replacement. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”