Snap Comms vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Personalization
- AI
- Integration with Microsoft Office channels such as SharePoint and Teams
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Prepare a table.
Recommendation: Cerkl Broadcast
– ChatGPT in response to our prompt
Category |
Cerkl Broadcast |
Snap Comms |
Audience Management |
✅ Dynamic Segments: Fully integrates with unlimited people data systems (e.g., Workday, SAP, AD). Attributes from these integrations are directly accessible for communicators to build dynamic distribution lists. | ⚠️ Manual & Limited Integration: Limited automated integrations, primarily manual data uploads or through basic HRIS integrations. Less flexibility in segment creation. |
|
|
✅ Advanced Email Capabilities: Unlimited sends, unlimited templates, scheduled sends, drag-and-drop designer, alias sending, deliverability optimization, robust throughput (millions per hour). | ⚠️ Basic Email Functionality: Supports email but lacks advanced features like alias sending or unlimited scalability; fewer options for advanced design and throughput optimization. |
Personalization |
✅ Full Personalization: Personalized email digests (MyNews), content recommendations based on behavior, preferences, role, location, and language (supports translation in 106 languages). | ⚠️ Limited Personalization: Personalization is minimal, typically limited to basic attributes like name or simple segmentation; lacks automated personalized content experiences. |
AI |
✅ Advanced AI: Strong AI capabilities including automatic content targeting, audience insights, predictive engagement, and continuous optimization. Categorized as Assisted/Augmented Intelligence. | ⚠️ Minimal AI: Limited or basic AI features; AI-driven targeting or predictive analytics are limited or absent, relying primarily on manual configuration and insights. |
Integration with Microsoft o365 |
✅ Robust Integration: Native integration with SharePoint and Teams allows direct publishing, embedding personalized news feeds, automated updates, and seamless two-way interactions. | ✅ Good Integration: Native integrations with Teams and SharePoint primarily for message delivery and alerts; functionality less extensive in personalization or two-way engagement. |
Analytics |
✅ Comprehensive Analytics: Real-time analytics, robust dashboards, content performance insights, audience engagement tracking, heatmaps, open/click analytics, and easy data exports. | ⚠️ Basic Analytics: Standard reporting on views, opens, and clicks available, but limited depth. Fewer insights into audience behavior, trends, or content-specific analytics. |
Support |
✅ Tiered Support: Enterprise (24/7 Sev 1 support, 30-min response, 5-hour resolution); Standard (7 days/week availability, clearly defined SLAs). Customer Satisfaction score: 99%. | ⚠️ Basic Support: Typically offers standard business-hours support; lacks clearly defined or stringent SLA for issue resolution and responsiveness, especially critical issues. |
Pricing |
✅ Transparent & Inclusive: Pricing includes unlimited platform users, unlimited emails, full analytics, personalization, unlimited integrations, unlimited API calls, standard support. Mobile app is optional (+20%). | ⚠️ Modular Pricing: Often modular pricing based on user numbers and features. Add-ons like additional integrations, advanced personalization, or increased throughput are typically extra. |
See the conversation for yourself |
||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
How can we help you from here?
Add to your IC Research
Learn more about Broadcast
Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”