Snap Comms vs. Broadcast

An Unbiased Side-by Side Comparison

Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.

We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

Recommendation: Cerkl Broadcast

Cerkl Broadcast allows organizations to retain the familiarity of SharePoint while gaining powerful AI insights, dynamic segmentation, and omni-channel delivery that MangoApps lacks.”

– ChatGPT in response to our
Prompt

Category

Cerkl Broadcast

Snap Comms

Audience Management

Dynamic Segments synced from HRIS/AD (Workday, SAP, etc.) with communicator-level access to any attribute.

Imports AD user & machine attributes; targeting done via attribute rules. Limited real-time HRIS sync; often manual/API or CSV.

Email

Unlimited sends/templates, drag‑and‑drop builder, alias sending; optimized deliverability; documented “millions per hour” throughput.

Supports email/newsletter channel but not core focus; Newsletter is an “Engage” package feature; fewer design/throughput options.

Calendar and Event Invite Capabilities

Native invites drop straight onto employee calendars as tentative (no .ICS juggling); editable/cancelable; integrated with Blasts.

RSVP Invite tool collects responses and session choices, but does not auto-write to calendars; relies on alerts/email links.

Personalization

AI-powered MyNews engine personalizes content across channels; per-user subject lines; rule-based segments.

Personalization mostly = attribute targeting & channel choice; no cross-channel AI personalization.

AI

Multiple ML models for personalization & predictive analytics; AI subject line generator.

AI Content Assistant (2025) to draft/check message text and grammar.

Integration with Microsoft o365

Direct distribution to Teams; SharePoint web parts for personalized intranet content.

MS Teams via webhook posts; no native SharePoint personalization component.

Analytics

Real-time dashboards, heatmaps, content/audience performance, custom dashboards & exports.

Standard reporting on views/opens/clicks; acknowledgements tracking; “real-time insights” but less depth.

Support

In-house team; ~2-minute average chat response; dedicated CSM.

30-day customized onboarding with a Customer Success Manager; training, templates, best-practice materials.

Pricing

Transparent: plan + audience size; unlimited admins/emails/templates/API; mobile app is optional (+~20%).

Two tiered packages (Inform / Engage); unlimited usage & content creators; volume-priced by employee count; quote-based.

We know you’re making a big decision. We want you to have all the information

Let us show you why hundreds of companies use Broadcast to augment their intranet

Chat for 15 minutes

Check out a Broadcast overview

Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

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