Unily vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication and employee engagement with knowledge of all internal communication platforms. Assume a company is considering investing in a new intranet to replace SharePoint. Why should they consider enhancing SharePoint with Cerkl Broadcast instead of a full Intranet replacement with Unily?
Compare both options in a side by side table and give your recommendation.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Omni-channel communication
- AI
- Integration with Microsoft Office
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Recommendation: Enhance SharePoint with Cerkl Broadcast.
“Cerkl Broadcast offers a more cost-effective, flexible, and data-integrated way to modernize internal communication without the disruption and cost of replacing your entire intranet.
Unily is a powerful digital experience platform, but it’s more appropriate for organizations looking to rebuild their digital workplace from the ground up—often at a significantly higher total cost and with greater change management needs.
If your primary goal is personalized, data-driven, and omni-channel internal communication, then Cerkl Broadcast is the smarter, more agile investment.”
– ChatGPT in response to our prompt
Category | Enhance SharePoint with Cerkl Broadcast | Replace SharePoint with Unily |
Audience Management | Native support for dynamic segments. Seamless integration with any number of people data systems (Workday, AD, SAP, etc.). Communicators can target based on real-time attributes. | Offers employee directories, role-based personalization, and Azure AD sync. Less flexible in using multiple disparate data systems simultaneously. |
| | Enterprise-grade email with unlimited sends, advanced targeting, dynamic content, personalization, A/B testing, auto-translation (106+ languages), high throughput. | Limited native email capabilities. Primarily relies on integration with third-party tools like Outlook or internal newsletters. |
Omni-channel Communication | Built-in delivery to Email, SharePoint, Teams, SMS (planned), mobile (add-on), Slack, and intranet. Content centralized and distributed intelligently. | Supports publishing to multiple channels but less native automation or orchestration across them. Often requires manual coordination or custom development. |
AI | Embedded AI for content recommendations, send-time optimization, predictive engagement, and generative content tools. Focused on assisted and augmented intelligence. | Uses AI for search optimization, content suggestions, and personalization. Stronger on intranet UX but less actionable intelligence for communicators. |
Integration with Microsoft Office | Deep integration with SharePoint, Teams, and Outlook. Enhances—not replaces—existing Microsoft 365 stack. | Strong integration with Microsoft 365. Unily is built to complement the Microsoft ecosystem but still involves platform migration and retraining. |
Analytics | Real-time engagement analytics by audience segment, role, geography, and channel. AI-driven insights and communication scorecards. | Offers dashboards for intranet usage and search behavior. Limited insight into cross-channel communication performance. |
Support | 24/7 Enterprise Support for critical issues. High CSAT (99%). Support includes onboarding, content strategy, and ongoing optimization. | Business hours support (with upgrade options). Focus is more on platform performance than communication effectiveness. |
Pricing | Flat annual fee includes unlimited users, emails, templates, segments, and analytics. Mobile app is a 20% add-on. | Tiered pricing based on number of users and features. Requires full intranet migration. Add-ons include advanced analytics and mobile support. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
How can we help you from here?
Add to your IC Research
Learn more about Broadcast
Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”