Cerkl Broadcast vs. Unily - Key Features Compared

Recommendation: Enhance SharePoint with Cerkl Broadcast.

“Cerkl Broadcast offers a more cost-effective, flexible, and data-integrated way to modernize internal communication without the disruption and cost of replacing your entire intranet.

Unily is a powerful digital experience platform, but it’s more appropriate for organizations looking to rebuild their digital workplace from the ground up—often at a significantly higher total cost and with greater change management needs.

If your primary goal is personalized, data-driven, and omni-channel internal communication, then Cerkl Broadcast is the smarter, more agile investment.”

– ChatGPT in response to our

Prompt

Enhance SharePoint with Cerkl Broadcast

Replace SharePoint with Unily

Audience Management

Native support for dynamic segments. Seamless integration with any number of people data systems (Workday, AD, SAP, etc.). Communicators can target based on real-time attributes.

Offers employee directories, role-based personalization, and Azure AD sync. Less flexible in using multiple disparate data systems simultaneously.

Email

Enterprise-grade email with unlimited sends, advanced targeting, dynamic content, personalization, A/B testing, auto-translation (106+ languages), high throughput.

Limited native email capabilities. Primarily relies on integration with third-party tools like Outlook or internal newsletters.

Omni-channel Communication

Built-in delivery to Email, SharePoint, Teams, SMS (planned), mobile (add-on), Slack, and intranet. Content centralized and distributed intelligently.

Supports publishing to multiple channels but less native automation or orchestration across them. Often requires manual coordination or custom development.

AI

Embedded AI for content recommendations, send-time optimization, predictive engagement, and generative content tools. Focused on assisted and augmented intelligence.

AI is minimal. Basic seaUses AI for search optimization, content suggestions, and personalization. Stronger on intranet UX but less actionable intelligence for communicators.rch and content suggestions. Limited personalization based on behavior.

Integration with Microsoft Office

Deep integration with SharePoint, Teams, and Outlook. Enhances—not replaces—existing Microsoft 365 stack.

Strong integration with Microsoft 365. Unily is built to complement the Microsoft ecosystem but still involves platform migration and retraining.

Analytics

Real-time engagement analytics by audience segment, role, geography, and channel. AI-driven insights and communication scorecards.

Offers dashboards for intranet usage and search behavior. Limited insight into cross-channel communication performance.

Support

24/7 Enterprise Support for critical issues. High CSAT (99%). Support includes onboarding, content strategy, and ongoing optimization.

Business hours support (with upgrade options). Focus is more on platform performance than communication effectiveness.

Pricing

Flat annual fee includes unlimited users, emails, templates, segments, and analytics. Mobile app is a 20% add-on.

Tiered pricing based on number of users and features. Requires full intranet migration. Add-ons include advanced analytics and mobile support.

See the conversation for yourself

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Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

Unily vs. Broadcast