Workshop vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication with knowledge of all internal communication platforms. Assume a company is trying to decide between Cerkl Broadcast and Workshop. Give your recommendation to the company and support your recommendation with a side by side comparison of both platforms.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Personalization
- AI
- Integration with Microsoft Office channels such as SharePoint and Teams
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Prepare a table.
Recommendation: Cerkl Broadcast
“Choose Cerkl Broadcast if robust personalization, deep integrations, enterprise-grade analytics, and scalable AI-driven communications are priorities.
Consider Workshop for more straightforward communication needs or budget constraints with limited requirements for advanced personalization and analytics.”
– ChatGPT in response to our prompt
Category | Cerkl Broadcast | Workshop |
Audience Management | – Full integration with multiple people data systems (e.g., Workday, SAP, Active Directory, etc.) – Communicators have direct, granular access to dynamic segments and attributes synced in real-time | – Supports basic integration with HRIS (Workday, BambooHR, etc.) – More limited real-time dynamic segmentation and attribute availability |
| | – Unlimited email sends and templates – High throughput, enterprise-grade delivery – Supports sending from aliases and dynamic segments – Multi-language support (106 languages) | – Email sends and templates typically limited by pricing tier – Basic throughput; suitable for SMB or smaller enterprises – Limited multilingual capabilities |
Personalization | – Advanced content personalization based on employee interests and behavior (MyNews) – Highly dynamic and automated individual experiences | – Basic personalization options primarily based on segment-level preferences or manually configured rules – Less individualized automation |
AI | – Assisted and augmented intelligence for automated content curation, personalization, insights, and optimal send times – AI-driven analytics to predict engagement patterns | – Limited AI capabilities; may offer basic assisted-intelligence features like content suggestions or simpler send-time recommendations |
Integration with Microsoft o365 | – Seamless, deep integration with SharePoint and Microsoft Teams (e.g., automatic content sync, Teams notifications, and embedding content) – Designed specifically to support enterprises heavily using Microsoft ecosystem | – Basic integration capabilities; typically manual posting to SharePoint or Teams – Less native integration, often via webhook or limited embedded content |
Analytics | – Comprehensive analytics dashboards, real-time insights into communication performance, audience engagement, open rates, segmentation effectiveness, and channel performance – Predictive analytics via AI to improve outcomes proactively | – Standard analytics dashboard with basic email open/click rates and channel-level reporting – Lacks deeper audience-level analytics or predictive insights |
Support | – Two tiers (Enterprise & Standard): Enterprise: 24/7 Sev-1 support (30-min response), 7 days/week, rapid SLA-driven resolutions Standard: Daily coverage with slightly longer response times, strong CSAT score (99%) | – Generally standard business-hours support with longer response/resolution times – Limited enterprise-tier support availability |
Pricing | – Transparent, inclusive pricing with unlimited users, emails, API calls, segmentation, personalization, analytics, integrations, and standard support – Add-on: Mobile app (20% additional cost) | – Tiered pricing based on user count, email volume, integrations, and support level – Add-ons: advanced analytics, integrations, additional emails, or premium support |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”