Workshop vs. Broadcast

An Unbiased Side-by Side Comparison

Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.

We let unbiased 3rd parties (hello ChatGPT) perform the comparison…

Recommendation: Cerkl Broadcast

“Cerkl Broadcast’s richer data model, AI automation, and brand‑new Calendar Invites feature give communicators more ways to engage every employee without piling on disparate tools….”

– ChatGPT in response to our
Prompt

Category

Cerkl Broadcast

Workshop

Audience Management

Audience Manager syncs HRIS / Active Directory data, creates dynamic segments without IT, and exposes every employee attribute for targeting

HRIS sync with Active Directory, Workday, ADP; generates dynamic distribution lists for segments

Email

Unlimited sends, drag‑and‑drop builder, high deliverability, plus automatic News Digest generation across channels

Unlimited emails (Essential plan), drag‑and‑drop editor, mobile‑responsive templates and campaigns

Calendar & Event Invites

Communications planning calendar lets teams schedule sends, but does not place events on employee calendars; no .ICS‑free invite workflow

Merge tags, segmented rows, and basic audience rules; advanced options gated to Enhanced/Premium tiers

Personalization

AI‑driven MyNews engine personalizes content, timing, and channel per employee; supports preference centers and behavioral targeting

Merge tags, segmented rows, and basic audience rules; advanced options gated to Enhanced/Premium tiers

AI

Uses machine‑learning for content curation, send‑time optimization, and omni‑channel routing

AI assistant suggests subject lines, translates copy (135 languages), recommends stock images, adjusts tone

Integration with Microsoft o365

Native connectors for SharePoint and Teams web‑parts; personalized intranet widgets and cross‑posted alerts

Cross‑post emails to Microsoft Teams and SharePoint channels out‑of‑the‑box

Analytics

Unified dashboard for email, intranet, mobile, and Teams; real‑time “who’s engaging / who’s not” insights

Detailed open, click, read‑time and filter‑by‑attribute analytics for every campaign
24/7 in‑house chat with ~2.5 min median response; implementation & training included in base price

Support

Dedicated onboarding and ongoing training on all plans; Enterprise tier adds SLA and strategic account management

Transparent per‑audience pricing; all features (AI, mobile app, calendar invites) bundled—typical entry starts around $799/mo for SMBs, scales with headcount

Pricing

Tiered: Essential $250/mo for 250 employees (core email & analytics);

Enhanced/Premium add advanced personalization, HRIS sync, translation; SMS, Pages & API sold as add‑ons

We know you’re making a big decision. We want you to have all the information

Let us show you why hundreds of companies use Broadcast to augment their intranet

Chat for 15 minutes

Check out a Broadcast overview

Don’t Take Our Word For It

ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…

Tamara Palmer

Internal Communications Manager

“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”

Chad Schwalbach

Communications Manager

“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”

Kristen Spilane

Senior Comms Manager

“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”

Kristina Stamper

Director of Communications & Creative Services

“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”

Lore Otto

Senior Manager Corporate Communications

“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”

Olivia Groth

Senior Manager

“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”

Copyright © 2025 Cerkl, Inc. All rights reserved.