Workvivo vs. Broadcast
An Unbiased Side-by Side Comparison
Sifting through marketing spin when shopping for software is overwhelming – we get that. At Cerkl, we don’t want you to take our word for it.
We let unbiased 3rd parties (hello ChatGPT) perform the comparison…
Assume you are an expert in internal communication with knowledge of all internal...
Assume you are an expert in internal communication and employee engagement with knowledge of all internal communication platforms. Assume a company is considering investing in a new intranet to replace SharePoint. Why should they consider enhancing SharePoint with Cerkl Broadcast instead of a full Intranet replacement with Workvivo?
Compare both options in a side by side table and give your recommendation.
Include the following categories:
- Audience Management (integration of people data systems and how communicators have access to those attributes)
- Email (features, functionality, throughput)
- Omni-channel communication
- AI
- Integration with Microsoft Office
- Analytics
- Support
- Pricing (what is included, what are add-ons)
Recommendation: Enhance SharePoint with Cerkl Broadcast.
“Why:
- Cerkl Broadcast amplifies your Microsoft investment rather than replacing it.
- It provides enterprise-grade email, AI personalization, and deep audience segmentation that Workvivo lacks.
- If your goal is strategic, data-driven communication across all channels—including SharePoint—Cerkl Broadcast fits seamlessly.
- Workvivo is better suited for culture-building and social interaction, not precision communication or channel orchestration.
If you want to engage and understand employees while maximizing your existing Microsoft stack, Cerkl Broadcast is the smarter and more scalable choice.”
– ChatGPT in response to our prompt
Category | Enhance SharePoint with Cerkl Broadcast | Replace SharePoint with Workvivo |
Audience Management | Deep integration with people data systems (Workday, SAP, AD, etc.); dynamic segments; access to custom attributes for targeting. | Limited segmentation; attributes available through basic HRIS sync or manual input. Stronger on engagement features than segmentation sophistication. |
| | Enterprise-grade email engine; unlimited sends, advanced targeting, translations, A/B testing, personalization, and analytics. | Basic email notifications for platform activity; not a true email engine. Email is secondary to app-based engagement. |
Omni-channel Communication | Fully supports email, Teams, Slack, SharePoint, SMS (upcoming), mobile app (optional), and intranet integration. | Focus on web/mobile app experience; integrations with Teams and Slack exist but email is limited. |
AI | Built-in AI for personalization, content recommendations, engagement insights, and smart newsletter curation (News Digests). | Limited AI capabilities; content suggestions are manual or social feed-based. Lacks predictive and behavioral AI. |
Integration with Microsoft Office | Native support and extension of SharePoint, Outlook, Teams; Cerkl layers insights and delivery over existing Microsoft stack. | Can integrate with Microsoft tools, but replaces SharePoint rather than enhancing it; may cause redundancy/conflict. |
Analytics | Robust analytics on audience engagement by segment, channel, and content; AI-powered insights into behavior and content effectiveness. | High-level engagement metrics (likes, comments, etc.); less focused on actionable insights for communicators. |
Support | Tiered 24/7 support (for Enterprise), with SLAs as low as 30-minute response, 5-hour resolution. CSAT 99%. | Standard support with response delays depending on region and plan; support quality varies. |
Pricing | Transparent, modular: includes unlimited emails, segments, templates, and analytics. Mobile app is a 20% add-on. | Pricing based on number of users and modules (e.g., recognition, surveys); higher total cost when replacing intranet. |
See the conversation for yourself | ||
Schedule a 15, 30 or 60 minute call to discuss your specific needs.
P.S. We’re the most transparent, lowest pressure software company you’ll ever talk to.
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Don’t Take Our Word For It
ChatGPT isn’t the only one that recommends Broadcast for your internal communication needs. So do our customers…
Kristina Stamper
“Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.”
Chad Schwalbach
“Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we’re reaching people, we’re giving them information that engages them, and it makes it easier to go up the chain.”
Tamara Palmer
“The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.”
Olivia Groth
“Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!”
Lore Otto
“You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.”
Kristen Spilane
“From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.”