How Sentiment Analysis Can Help You Win Content Battles

Corporate communications can be a constant balancing act of what your training, experience, and education say is the right way forward and what the boss wants.

You try to guide your leaders to a more positive, more effective message, but sometimes they just won’t hear you. A few of these unsuccessful interactions and you get a reputation for being negative or you just give up.

Sound familiar? Don’t worry, an artificial intelligence-powered sentiment analysis can take you out of the role of naysaying bad guy, and instead frame you as the wise strategist you were born to be.

Try a Sentiment Analysis

Sentiment analysis works to determine the attitude of the speaker or writer. It helps communicators identify how their words make people feel. Analyzers look at the words you are using and assign them a feeling, like anger, fear, joy, sadness, analytical, confident, or tentative.

Run your proposed blog, intranet help article, or message from the president through one of these tools to find out if your message is striking the right tone. Here are a few tools to get you started with this cool a.i. concept.

IBM Tone Analyzer

This thing is so cool, I can’t believe it’s free. The IBM Tone Analyzer has a free demo that you can use to find the tone of your messages. Here’s how it works. Copy and paste your blog or message into the box and click “Analyze” and watch the insights roll in. In this example, I used my bio to see what themes I was communicating subconsciously. Woohoo for being joyful, analytical, and confident.

Stride

Stride, also free to start with no sign in, lets you paste in text blocks to identify sentiments and keywords. Stride offers three different analysis tools for you to test, Keyword Identifier, Sentiment Analysis, and Text Summarization. I love the simple but powerful Sentiment Analysis. Once again, I used my bio and the results showed that the overall sentiment for the document was positive.

The easy to understand hot-cold scale was a nice visual cue. Stride’s Sentiment Analysis even shows me the exact words that trigger the positive and negative feelings so I can shift the text to hit the right note. Might help you bust past some summary writer’s block.

Sentic Tweety

So you don’t have time to read every single tweet that’s ever been tweeted. I get it. SenticTweety is free and it can help you get a quick pulse on how people feel about your brand.  Just type your brand name and SenticTweety will scour the Twitterverse looking for mentions and then it performs a quick sentiment analysis and shares the results. It even creates a quick word cloud of the brand sentiments to help you shape your strategy. Magic!

Bring these tools, and the insights they provide, to the next battle for the page you have to wage with your boss. They may just help you make the case for clearer, more strategic communications.

rachel@cerkl.com

Director of Product, Cerkl

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