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Penny Swift
A wordsmith with a profound understanding of communication, the author of over 40 books and 10 study guides. Their journey spans investigative journalism, magazine features, non-fiction works, and digital publications, reflecting an unwavering dedication to the craft of conveying ideas.
Penny's latest article
Employee Engagement and Retention: A Comprehensive Guide for 2024
Unlock the potential of your workforce with proven techniques for employee engagement and retention. Maximize productivity and profitability.
5 Strategies to Boost Internal Newsletter Open Rates and Engagement
You might create the best looking newsletters, jammed with information. But how does your internal newsletter open rate perform? Here’s how to boost it.
Employee Spotlight: The Best Engagement and Recognition Tool
An employee spotlight program is an excellent way to recognize the contribution of employees and increase engagement. Here’s the lowdown on why and how.
Employee Wellness Newsletter: On the Road to Employee Well-Being
If you are in the wellness industry, an employee wellness newsletter might be the best tool you need right now. We’ll tell you why and how to use it.
8 Strategies to Reduce Communication Overload in the Workplace
Communication is vital in the work environment. But the negative impacts of communication overload can outweigh the advantages. These strategies are your solution.
Top 10 Internal Communication Trends to Consider in 2024
Discover the cutting-edge internal communications trends of 2024 that are reshaping workplaces, from AI tools to hybrid work strategies.
Building Bridges: A Guide to Local Government Communications
Are local government communications different from company comms? A vital difference is that local governments can use comms to build bridges! Here’s how.
What Does Employee Experience Design Focus On?
Organizations are embracing employee communications and experience as a core part of their operational strategy.
Why Internal Marketing Communication Matters for Your Business
Have you ever wondered why your employees don’t seem as enthusiastic about your brand as your customers? Here’s the secret weapon you might be missing: internal marketing communication.
What Are Communication Silos in the Workplace and How to Fix Them?
Silos pop up in organizations big and small and can be a major drain on employee engagement and productivity. Fight back with these tips.
What is an Employee Benefits Newsletter and How to Design One
Do you produce an employee benefits newsletter? If not, why not? We tell you why they are important along with key tips on how to design them.
How to Improve Internal Email Open Rates and Click-Through Rates
Email is the most popular communication channel. So, it’s vital to track email metrics, especially internal email open rates. Here’s why and how.
