Learn about the importance of internal newsletters and how employee newsletter templates can save you time and effort.
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What are the key elements of an engaging employee newsletter? What should not be included in an employee newsletter? Find the answers to those questions and more best practices in our comprehensive guide on creating employee newsletters.
Access NowEmployee newsletters are a cornerstone of effective internal communication. They enable you to keep your teams informed, connected, and feeling valued. But let's be honest, consistently creating engaging newsletters can feel like a never-ending uphill battle.
You face time constraints, the pressure to keep information accurate and fresh, and the challenge of ensuring your content resonates with a diverse workforce. This post cuts through the struggle, offering ideas for 10 pre-designed employee newsletter templates to simplify the process. Come and discover a variety of formats and content strategies to inspire you, transforming newsletter creation from a chore to a breeze.
An employee newsletter is a strategic communication tool used to connect and engage your workforce. It is an important tool because it provides a centralized platform for companies to communicate important updates, news, and information to their employees. This helps to increase engagement, improve transparency, and enhance employee satisfaction. By keeping employees informed and connected, the employee newsletter can also help to boost morale, productivity, and overall employee experience.
It is important to consider all the factors you need to address to retain employees, improve alignment, saving time and boosting revenue, and to collect relevant data.
Ultimately, to improve employee engagement, strengthen teamwork and collaboration, boost productivity, and enhance retention, it’s vital to use effective communication strategies. This can include leveraging teams, sending ad hoc emails, utilizing a company intranet, and creating internal newsletters. Internal communications should always be accessible, making it essential to identify the best methods for sharing information. Newsletters and recurring updates are particularly effective for delivering critical internal communications and keeping everyone informed.
By creating a consistent and engaging newsletter experience, you can bridge the gap between leadership and employees, fostering a more transparent and connected work environment. So, let’s look at the value of the employee newsletter in more detail.
Guidelines for newsletters that will maximize employee commitment
An employee newsletter produced regularly bridges the communication gap within an organization. Newsletters allow companies to share important news, updates, and announcements with the entire workforce in a centralized and timely manner. This fosters transparency and keeps employees informed about company goals, initiatives, and achievements. Whether it’s a tech startup, a retail company, or a team focused on marketing for an invoice generator business, employee newsletters also provide a central hub for company information, reducing reliance on internal emails or fragmented communication channels.
An employee newsletter will also keep employees informed about company initiatives, leadership messages, strategic direction, and key achievements.
A well-crafted employee newsletter can do much more than just inform employees. By including engaging content like employee spotlights, company culture stories, or even fun facts, newsletters can create a sense of community and belonging. This can lead to a more engaged workforce that feels connected to the company and its purpose.
By showcasing successful client projects, positive customer testimonials, and employee achievements an organization can inspire pride.
Employee recognition is extremely important and it should never be underestimated. An employee newsletter offers a platform to recognize and celebrate employee achievements. Spotlighting outstanding work, team successes, or even birthdays and anniversaries, can boost morale and motivate employees to strive for excellence.
Newsletters showcasing company culture, employee stories, and a positive work environment can act as a powerful employer branding tool. This can result in attracting top talent that identifies with the company's values and appreciates its communication style.
They foster a sense of community, which also promotes company culture. This, together with employee recognition programs, and team-building activities, will cultivate a sense of belonging and shared purpose.
A well-produced employee newsletter can help reduce information overload from various channels like emails or internal chats. Created regularly, they will provide a single source of truth for important company updates, eliminating confusion and ensuring everyone is on the same page.
Newsletters can be used to share best practices, success stories from different departments, or even internal training resources. This can foster knowledge-sharing and collaboration between teams, leading to a more productive and innovative work environment. An employee newsletter is also the best place to promote employee knowledge and skills by sharing industry updates, training opportunities, and resources to empower employees with continuous learning and professional development.
Employee newsletter templates are pre-made layouts for email newsletters. Internal newsletter templates enable communicators to produce engaging and informative internal newsletters that capture your employees' attention and boost overall engagement. They save time because the template is your starting point.
This is because a template for an employee newsletter is basically a skeleton or framework. While there are some elements that remain constant — a company logo and contact information for example — most of it needs to be filled with new content for every new issue.
The key elements of internal newsletter templates typically include:
Employee newsletter templates commonly incorporate design elements. These enhance the template and make the newsletter visually appealing. Designs might include:
While the templates you can download or purchase off the Internet generally contain these basic design elements, you’ll need to customize them to suit your needs. Or you may prefer to create your own template.
Guidelines for newsletters that will maximize employee commitment
We have created 10 employee newsletter template designs offering a variety of formats and content strategies to inspire you. From celebrating achievements to fostering a sense of community, these templates provide a springboard to craft newsletters that resonate with your unique workforce.
Each of these includes a one-liner highlighting the focus of your newsletter and a brief description of what the template includes.
Keep your team informed about company-wide initiatives and celebrate achievements with a clear, concise message from leadership.
Recognize and celebrate employee contributions that exemplify your company values and inspire others.
Give a warm welcome to new hires, introduce them to the company culture, and help them feel like part of the team.
Share industry updates, training opportunities, and resources to empower your employees to continuously learn and grow.
Boost employee morale and engagement with team-building activities, social events, and recognition of personal milestones.
Promote sustainability initiatives and eco-friendly practices, and showcase employee volunteer efforts that give back to the community.
Provide resources and information to support employee wellness, mental health, and work-life balance.
Showcase successful client projects and positive testimonials to boost employee morale and pride in their work.
Encourage employee engagement with surveys and feedback opportunities, and use their input to shape company initiatives.
For companies with a global presence, share news and stories from international branches to foster a sense of community and cultural awareness.
Designing effective employee newsletters requires careful planning and consideration of various factors:
By thoughtfully addressing these aspects, you can create engaging templates that effectively communicate with your workforce.
The time it takes to design an employee newsletter can vary greatly depending on several factors:
While employee newsletters offer significant benefits, creating and maintaining them can present challenges. These include:
Cerkl has a better way.
Cerkl Broadcast Email Blasts (Eblasts) are the ideal vehicle for delivering employee newsletters. You can build them easily using drag-and-drop elements, pre-made templates, and even by using an HTML upload.
This means that you can use our existing templates to build simple newsletters, or you can create your own templates. You can also save an Eblast that you have created and save that as a template. The other alternative is to design and build your own newsletters on a completely different platform like InDesign, and then distribute them using Eblasts.
Robert Lanckton, Cerkl Customer Advocate and Education Specialist, tells more in the Cerkl Help Desk article about Blast Templates.
The Cerkl Broadcast team is also available to help you take your employee newsletter templates to new heights.
Once you have your newsletter ready to send, the power of AI will manage the process. You’ll be able to segment the process, sending it to the right people at the right time. You will also benefit from detailed insights and analytics, so you ascertain how successful your employee newsletters are.
While templates can make your task of creating engaging, informative employee newsletters simpler, there are a lot of basic principles to get your head around. But you can relax. We’ve created Employee Newsletters: A Comprehensive Guide for Internal Communicators just for you! You can download it FREE for a limited time only.
Guidelines for newsletters that will maximize employee commitment
How do I create an employee newsletter? To create an employee newsletter, start by defining your purpose and audience, and then gather content from various departments and teams, including news, updates, and achievements. Unless you are using a premade template, use a design tool like Canva or Adobe InDesign to create a visually appealing layout. Finally, distribute it through email or an intranet platform.
What is the best layout for a newsletter? The best layout for a newsletter is one that is clean, simple, and easy to read. It should have clear headings, concise paragraphs, and relevant images or graphics that break up the text. A good layout should also have a clear hierarchy of information, with the most important content prominently displayed.
Does Outlook have a newsletter template? Outlook itself doesn't have built-in newsletter templates. Outlook provides an email service and not a design or publishing tool. It's not intended for creating newsletters from scratch. However, you can leverage online template libraries from email marketing platforms (Mailchimp, Constant Contact) or design software (Canva) and import them into Outlook for sending.
Guidelines for newsletters that will maximize employee commitment
