For years, internal communications (IC) has been rooted in process—focused on channels, and delivering messages at scale. But the world of work has changed. Employees now expect communication that mirrors their experiences as consumers: personalised, engaging, transparent, and interactive.
At the same time, AI and emerging technologies are reshaping how we connect, collaborate, and communicate at work. This presents an unprecedented opportunity—and a pressing challenge for internal communicators. How can you adapt, stay relevant, and ensure your IC strategy not only keeps up, but leads the way?
The answer lies in a fundamental shift: embracing a people-first, consumer-grade, AI-enhanced approach to internal communications.
Why This Matters Now
Traditional internal comms strategies are falling short. Generic messaging, rigid processes, and one-way broadcasts are no longer enough. Employees demand an experience that feels intuitive, meaningful, and tailored to their needs—just like the apps and platforms they use in their daily lives.
Meanwhile, AI is revolutionising the way we craft, deliver, and analyse communications. From automated content personalisation to AI-powered sentiment analysis, the tools available today can supercharge engagement and make internal comms more impactful than ever before. But to harness this power, internal communicators need to evolve. It’s time to reimagine the role of IC, moving beyond process management to experience design.
Join Cerkl CEO Tarek Kamil and Internal Communications Expert & Author Emma Bridger for a game-changing webinar
We invite you to explore the future of internal comms in our exclusive webinar, Internal Comms Reimagined: AI-Powered, People-First, Consumer-Grade.
What You’ll Learn:
- Why traditional IC approaches are no longer effective—and how consumer-grade experiences can transform employee engagement.
- The future-ready skills every internal communicator must master to thrive in an AI-driven world.
- How AI is reshaping internal communications and how you can leverage it for personalised, impactful messaging.
- Practical steps to shift your IC strategy from a process-driven model to an experience-led approach.
- How to future-proof your internal comms career by embracing human-centred design and AI-enhanced communication.
- Real-world examples of cutting-edge tools and technologies that are redefining internal comms today.
Meet the Experts
Tarek Kamil, CEO & Founder, Cerkl
A leading voice in AI-powered internal comms, Tarek is passionate about blending technology and creativity to enhance workplace communication. As the founder of Cerkl, he has helped organisations worldwide elevate their IC strategies with AI-driven solutions.
Emma Bridger, Author & Founder, People Lab & The EX Space
Emma is an award-winning expert in employee experience, engagement, and internal comms. With over 25 years of experience, she has worked with leading organisations to create people-first workplace strategies. She is the author of Employee Engagement and EX by Design, with her latest book, People First Internal Communication, set for release in 2025.
Exclusive Giveaways for Attendees
Sign up and you’ll be entered for a chance of winning…
- A signed copy of People First IC upon release (2025).
- A 2-hour mini comms audit to guide your transition to consumer-grade IC.
Plus, all attendees will get an exclusive 25% discount on The EX Space Pro Membership.
Don’t Get Left Behind—Reserve Your Spot Now
Internal comms is at a crossroads. Will you continue with outdated methods, or will you embrace the future and lead the change?
Join us for this must-attend webinar and gain the insights, skills, and tools you need to thrive in the new era of internal communications.
📅 Date: April 10th, 2025
🕒 Time: 1:00 PM EDT
📍 Location: Online
Register Now and take the first step in future-proofing your internal comms career.
