In today’s rapidly evolving workplace, effective internal communication is more critical than ever before. Findings from Gallup’s most recent State of the Global Workplace report reveal that only 23% of employees worldwide are engaged in their roles. In comparison, a staggering 77% are either not engaged or actively disengaged. This widespread disengagement translates to an estimated $8.9 trillion loss in global GDP, underscoring the profound impact that employee engagement has on organizational success.
Table of contents
- Why Great Internal Communications Examples Are a Power Up for Your Strategy
- Internal Communications Examples: How Companies Transform Employee Engagement
- Key Takeaways: Lessons from These Internal Communication Success Stories
- How to Apply These Best Comms Examples to Your Organization
- How to Leverage Cerkl Broadcast for Personalized Employee Engagement
- FAQ
Ineffective internal communications can lead to decreased productivity, increased stress, and higher turnover rates. Employees often feel out of the loop, undervalued, and disconnected from their organization’s mission, resulting in diminished morale and performance.
Conversely, personalized and targeted communication strategies have been shown to enhance employee engagement significantly. By delivering relevant content through preferred channels, organizations can foster a more connected and motivated workforce. Cerkl’s omnichannel platform offers features including audience segmentation, personalization, real-time analytics, and customizable content delivery, enabling companies to tailor their internal communications effectively.
In this blog post, we will explore seven exemplary internal communication success stories from organizations that have partnered with Cerkl. These case studies demonstrate how leveraging advanced communication tools and strategies can transform employee engagement and drive organizational success.
Why Great Internal Communications Examples Are a Power Up for Your Strategy
Strong internal communication isn’t just about keeping employees informed. It’s a strategic driver of engagement, efficiency, and organizational success. When communication flows seamlessly, employees feel more connected, empowered, and aligned with company goals. Yet, many organizations struggle with fragmented messaging, overloaded inboxes, and disengaged employees due to outdated or ineffective communication methods.
This is why great internal communications examples matter. They serve as real-world proof that investing in the right strategies and tools can transform how organizations engage with their workforce. By studying successful approaches, companies can see how others have overcome common challenges — like low engagement, information overload, or inconsistent messaging — and apply relevant insights to their communication strategies.
One of the biggest benefits of strong internal communications is its ability to foster transparency and trust. Employees who receive clear, relevant, and timely updates are more likely to stay engaged and aligned with company goals. When leadership communicates openly and consistently, it helps build a culture of trust where employees feel valued and informed.
Another critical advantage is increased operational efficiency. Without a structured communication strategy, employees typically waste valuable time searching for information, struggling with unclear messaging, or missing important updates. Organizations implementing best-in-class internal communication practices can cut through the noise, reduce unnecessary emails, and deliver targeted messages that enhance productivity and collaboration.
Whether it’s reaching thousands of employees across different regions, ensuring communications align with corporate branding, or simply cutting through inbox clutter with targeted messaging, the right internal communications strategy powers up an organization’s ability to connect with and inspire its workforce.
The case studies featured in this post demonstrate the power of well-executed internal communications. By using the right tools and strategies, organizations can transform how they engage with employees, ensuring information is not only received but also acted upon.
Internal Communications Examples: How Companies Transform Employee Engagement
Companies that have leveraged Cerkl Broadcast’s omnichannel platform have seen measurable improvements in engagement and operational efficiency. For some, Broadcast Email Blasts became a game-changer, cutting through the noise and ensuring critical messages reached employees at the right time. Others have used Broadcast News Digests to deliver targeted, digestible updates, reducing email fatigue while improving content accessibility.
Personalization emerges as a defining factor in driving successful engagement. By delivering relevant content based on employee preferences, organizations are not only able to increase participation but also prove the ROI of internal communications — ensuring leadership sees the tangible impact of their efforts.
Beyond engagement, effective internal communications also streamline information delivery while maintaining brand consistency. A structured, engaging content creation process ensures that messaging is both clear and visually compelling, reinforcing company identity across multiple touchpoints.
For large organizations, the ability to scale communications efficiently is crucial. One case study highlights the engagement of 50 million members via email, while another demonstrates how automating processes can save time while dramatically improving employee engagement.
Whether it’s reaching thousands of employees across different regions, ensuring communications align with corporate branding, or simply cutting through inbox clutter with targeted messaging, the right internal communications strategy can power up an organization’s ability to connect with and inspire its workforce.
Paycor
Paycor is a global leader in HR and payroll solutions. Using innovative technology, the company empowers organizations to build high-performing teams. With approximately 3,000 employees and more than 40,000 clients, Paycor operates as a virtual-first company.
When Paycor approached Cerkl, the main challenges they faced were:
- A slow email tool that lacked important features
- Communications that failed to consider the unique needs of employees
- Manual processes that reduced operational efficiency
The company needed to upgrade its existing internal comms system, automate tasks to streamline IC team efforts and increase leadership visibility to foster organizational unity and trust.
“With a really small internal communications team, it was critical to have the right technology in place.”
Emily Regenold, Former Internal Communications Manager Emily
The solutions Cerkl Broadcast provided aligned with Paycor’s challenges and goals. Two vital outcomes related to personalization (using News Digest) and automation. Email Blasts solved issues they had with generic formatting in Outlook, enabling them to accommodate readers on mobile devices, laptops, and tablets. Better still, they were able to produce great-looking emails. Broadcast’s intranet plug-ins also introduced personalized content, providing a tailored experience for employees and other users.
Furthermore, the Dynamic Employee Segments in Broadcast Audience Manager enabled communicators to work with important employee data and build dynamic audiences. That was the first, critical step to improving overall analytics and, in turn, performance.
Motorola Solutions
Motorola Solutions builds and connects technologies that help make the places where we live and work safer. It’s a huge company with more than 21,000 employees worldwide.
Before working with Cerkl, Motorola’s two critical areas of need were employee engagement and analytics, to enable them to measure and drive improvement. The company’s homegrown email system was outdated, which meant there was a high reliance on IT, and there were no centralized analytics or insights, making it impossible to measure employee engagement.
In essence, the company needed to modernize its email system, enhance data accuracy, and leverage analytics to measure the effectiveness of internal communications.
After implementing Cerkl Broadcast solutions, Motorola could deliver modern-looking emails with real-time analytics.
Within two years, with more than 16 million inbox deliveries (and rising every day), they boasted an overall open rate of nearly 72%. And there have been other benefits too, including design and branding consistency.
“The design and branding consistency was the advantage that I didn’t know I was going to get with Broadcast.”
Steve Neruda, Internal and External Communications
St. Elizabeth Healthcare
St. Elizabeth is a healthcare facility that owns six hospitals in Northern Kentucky and Southeastern Indiana. It also has specialty and primary care offices in Kentucky, Ohio, and Indiana. The company has more than 11,000 associates, a medical staff of about 1,200 physician and advanced practice practitioners, and more than 12,200 employees. These numbers represent an enormous challenge in terms of internal communications.
The primary challenges St. Elizabeth Healthcare faced before partnering with Cerkl were:
- Engagement with a widely dispersed workforce
- Developing unified internal communications for this diverse workforce
- Personalizing employee newsletter content
The company needed to replace its PDF format employee newsletter, personalize messaging for individual employees, and track and measure employee engagement.
The primary solution was to migrate from PDFs that were emailed to highly personalized, AI-generated News Digests. This enabled the company to segment a diverse workforce using specific criteria allied with personalization. Another solution was that they could easily track metrics in real-time — helping to understand employee needs and preferences.
“The biggest thing we’ve noticed, since implementing Cerkl Broadcast, is that our readership, our clicks, and our opens, are all up — and they’re all above national averages.”
Chad Schwalbach, Communications Manager
Stanislaus State University
For California State University, Stanislaus — affectionately known as Stan State — AI was what would turn their internal comms around. They needed a platform that could optimize the power of personalization for engagement.
“AI saved our inboxes and we couldn’t be happier.” Kristina Stamper, Stan State’s Director for Communications and Creative Services Kristina Stamper
With nearly 10,000 students, Stanislaus State is a member of the 23-campus California State University system. In addition to the main campus in Turlock, the Stanislaus State Stockton Campus also serves the communities in San Joaquin County and beyond. It’s huge!
Company challenges they faced included:
- Unavoidable message repetition across multiple comms channels
- An inability to track analytics for communications
- Poor employee engagement
They realized they needed a streamlined communication platform, a way to personalize employee experience across all channels, and a failsafe way to track and measure engagement.
Cerkl Broadcast offered a mass personalized solution that harnessed the power of AI. This resulted in 68% of their audience personalizing their content experience, which led to a 19% click rate all time, with more than a third of employees revisiting content.
Church & Dwight
Headquartered in New Jersey, with offices and manufacturing plants across the U.S., Church & Dwight operates in the consumer goods sector and has international locations including Canada, the UK, and Australia. With more than 5,500 employees worldwide, it is one of America’s oldest, best-recognized companies and the leading producer of baking soda.
When Church & Dwight’s internal communications team reached out to Cerkl, they were facing several pressing challenges that limited their ability to effectively engage their workforce. These included:
- Overwhelming email volumes and inefficient email distribution
- Limited personalization that led to disengagement
- Limited analytics and insights, with redundant follow-up processes
The company recognized that it needed to enhance employee engagement, streamline internal communications processes, and reduce email fatigue. Equally importantly, they needed to improve operational efficiency and leverage data-driven insights.
Solutions offered by Cerkl Broadcast were aligned with Church & Dwight’s challenges and goals. Vital outcomes related to personalization and automation, specifically with News Digest. Dynamic segmentation, retargeting, and analytics and reporting tools have also proved invaluable investments.
“Cerkl has truly elevated our internal communications to a whole new level, making our team more efficient and our messaging more effective.”
Madeline Zybrick, Engagement Specialist
Flagger Force
Flagger Force is a traffic control company in the transportation industry that employs more than 2,000 people in more than 10 U.S. states.
Before the company aligned with Cerkl, internal communicators realized that they needed to take steps to manage a rapidly growing audience. They also identified the importance of creating a unified employee experience and measuring the impact of their internal communications efforts.
Their goals and objectives were to:
- Create content that was professional and branded
- Track communications and measure open and click rates
- Deliver relevant content to the right people at the right time
To achieve their goals, Flagger Force implemented Cerkl Broadcast, focusing on Email Blasts, Audience Management, Dynamic Segments, and Analytics and Insights. Apart from anything else, they were aiming for a minimum of 50% open rates and at least a 20% click-through rate threshold. In little more than a year, they had achieved a 58% open rate and a 68% click-through rate.
“The platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications.”
Tamara Palmer, Internal Communications Manager
Key Takeaways: Lessons from These Internal Communication Success Stories
The organizations featured in these case studies have one thing in common. They recognize that effective internal communication is a strategic necessity, not just an operational function. Each company faced unique challenges, from outdated email systems to disengaged employees, and by adopting Cerkl Broadcast’s omnichannel solutions, they transformed their internal communications.
These success stories highlight the power of personalization, automation, and analytics in shaping modern workplace communication. By leveraging technology to streamline message delivery, ensure brand consistency, and enhance engagement, these companies didn’t just improve communication. They strengthened employee trust, improved efficiency, and fostered a more connected workforce.
As the workplace evolves, organizations that fail to modernize their internal communications risk disengagement, inefficiency, and lost opportunities. The lessons from these real-world examples demonstrate that investing in the right internal communications strategy can have a measurable impact on employee engagement, productivity, and overall business success.
The Role of AI and Automation in Modern Internal Comms
AI and automation are revolutionizing internal communications by eliminating manual inefficiencies and delivering more relevant, personalized content. Companies like Stan State and Paycor have leveraged AI-driven personalization to tailor messages to employees’ needs, reducing information overload while increasing engagement.
Automation also plays a key role in streamlining workflows. For organizations like Church & Dwight, automation saves significant time by transforming labor-intensive processes, allowing internal communicators to focus on strategy rather than administration. With AI-powered solutions, companies can now ensure that the right messages reach the right employees at the right time, improving both efficiency and effectiveness.
Why Personalization is the Future of Employee Engagement
One-size-fits-all internal communications no longer work. Employees expect the same level of personalization in their workplace messaging as they experience in their consumer interactions. Organizations like Motorola Solutions and St. Elizabeth Healthcare saw a significant increase in engagement when they introduced personalized email experiences through Cerkl Broadcast.
By segmenting employees based on role, location, and interests, companies can deliver highly relevant, targeted content, reducing noise and ensuring employees stay informed without feeling overwhelmed. Personalization also improves leadership visibility, as seen with Paycor, where tailored content helped build stronger connections between executives and employees.
The future of internal communications is employee-centric, where every message is crafted with the individual in mind. Personalization is a critical investment for organizations looking to boost engagement and retention.
Measuring Success: What Metrics to Track
To improve internal communication, organizations must measure what matters. Companies like Church & Dwight and Flagger Force recognized that without real-time analytics, they were operating blindly. By implementing Cerkl Broadcast, they could track open rates, click-through rates, and engagement trends to assess communication effectiveness.
Key metrics that drive internal communication success include:
- Open rates and click-through rates – How many employees are reading and engaging with emails?
- Personalization impact – Are tailored messages leading to higher interaction and retention?
- Message effectiveness – Do important updates reach the intended audience at the right time?
- Cross-channel performance – Which platforms (email, intranet, mobile) drive the most engagement?
With data-driven insights, companies can continuously refine their strategy, ensuring internal communications remain impactful, engaging, and aligned with business goals.
How to Apply These Best Comms Examples to Your Organization
The success stories in this post prove that great internal communication is both strategic and achievable.
Start by assessing your current challenges. Whether it’s low engagement, outdated systems, or a lack of analytics, identify where improvements can be made.
Then, adopt personalization to cut through the noise, automation to streamline workflows, and real-time analytics to measure impact. Small changes, like modernizing email formats or refining audience segmentation, can lead to significant engagement boosts and efficiency gains.
How to Leverage Cerkl Broadcast for Personalized Employee Engagement
Cerkl Broadcast transforms internal communications by delivering personalized, data-driven messaging across multiple channels. With tools like Audience Manager, Dynamic Segments, and AI-powered News Digests, you can ensure that employees receive the right information at the right time – improving engagement, efficiency, and overall communication effectiveness.
Our case studies speak for themselves!
FAQ
Companies like Motorola Solutions, Paycor, and St. Elizabeth Healthcare have transformed internal communications using personalization, automation, and analytics. By modernizing their approach, they improved engagement, streamlined workflows, and continued to ensure that employees received relevant, timely information.
Good internal communication is clear, engaging, and personalized, ensuring employees receive the right messages at the right time. It leverages multiple channels, data-driven insights, and automation to enhance efficiency and drive stronger workplace connections.
Successful internal communication strategies show that personalization boosts engagement, automation saves time, and analytics drive continuous improvement. Organizations that embrace these practices create more connected, informed, and productive workforces.
