2020 has been epically terrible for employees, communicators and pretty much everyone else. It’s time to think like Bluto.
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Access NowIf that quote sounds familiar, it’s because you clearly have great taste in movies. If you haven’t seen Animal House yet, go watch it — I’ll wait. Bluto Blutarsky (John Belushi) delivers that iconic line after hearing his fraternity is getting kicked off of Faber College’s campus and his frat bros want to throw in the towel. When it looks like all is lost and the entire world is against them, Bluto rallies his brothers by adopting a new attitude—we decide our own fate.
I know, that’s something a motivational speaker would say to you. But what if it was true? Anytime there is disruption, whether it be a pandemic, great recession, or the Dean of your college being morally opposed to everything you stand for, there is always an opportunity— for those willing to get back up after being knocked down.
I started my second company, an internet-based data analytics company, in February of 2000 (yes, I’m old). Exactly two weeks before the great Internet implosion of March 2000. While everyone else adopted a scarcity mindset, we were able to innovate without much competition. It wasn’t until 2003 that people realized the Internet was not just a fad but here to stay. By that time, we had emerged as the leader in our space. Two years later we were acquired by Fox Corporation.
Fast forward to 2008 - not the Internet this time but capital markets. Again, oftentimes with disruption comes a scarcity mindset. For those that see opportunities when others have negative outlooks are rewarded. Here are just a few companies that were born in the wake of the Great Recession:
What does this mean for you and employee communication? It means you have an opportunity to experiment with new ways, tools, and technologies—all under the guise of maximizing communication efficacy in this “new normal.” Take control of your fate, just like Delta House (you did watch the movie, right?). Which leads to...
Do you know who said that? Blockbuster. Blockbuster said that. Rewind to 2000. Netflix approached Blockbuster with an offer: “Buy us for $50 million and we’ll handle building out mail-order and online.” Blockbuster could not see past “this is the way we’ve always done it.” Why should they? They were the 800-pound gorilla and that recipe had worked for them. However, past success is no guarantee of future success.
Today Netflix is worth $207 billion. For you math nerds, that’s a 414,000% increase. P.S. There is still one Blockbuster store remaining in Bend, Oregon.
Whether it’s implementing A.I., omnichannel communication, or even just the baby step of not sending employee communication through Outlook, you will always get push-back—just expect it.
COVID is the single best response for why we need to explore new ways of communicating to our employees.
The next time you hear “but that’s the way we’ve always done it”, ask that person if they’re still driving to the Bend Blockbuster store.
Am I making the argument that you should go buy 10,000 marbles and explosives? No! Blowing everything up is almost never a great idea unless, well, you’re Delta House and Dean Wormer has left you with no choice.
When I present to internal communicators on the topic of new ways to think about solving the very complex problems facing them, I always suggest the following steps:
If you’re ready to see omnichannel employee communication and a better way to send employee emails, schedule a demo with us today.
