This article focuses on subject line generator feature as an internal email execution problem. It highlights practical tactics to improve deliverability, engagement, and consistency. Use it to standardize your approach, reduce manual work, and get better results from employee email. Ideal for teams relying on Gmail or Outlook as the primary channel.
Written By:
Cerkl Research Team
Published:
September 20, 2024
Using Outlook or Gmail for your internal communication?
Foundations is free (forever) - purpose built for internal comms and includes everything you need to level up your game (email builder, analytics, pulse surveys and much more).
Cerkl has released another great Broadcast feature: a new Subject Line Generator that enables users to automate or customize News Digest subject lines.
Our automated News Digest software is very popular, personalizing content delivery and enabling cross-channel distribution and frequency customization. It’s easy to use and very effective. Feedback from customers indicates that migrating from traditional emailed PDF newsletters to Cerkl Broadcast’s AI-generated News Digests has improved their internal communications strategies more than they ever imagined possible. It has boosted morale and employee engagement, driving participation and fostering a stronger sense of connection to organizations.
They spoke, and we listened. As a result, we are pleased to introduce the News Digest Subject Line Generator.
What is the Subject Line Generator?
The Subject Line Generator is a powerful new tool designed to enable internal communicators to automate or customize News Digest subject lines. It’s a real advantage, saving time and making communication scalable.
There are three flexible modes to choose from:
1 Classic Mode
The Classic Mode is the ideal mode for teams that want a combination of automation and personalization.
It is the default mode and the subject line experience Broadcast users are familiar with. Subject lines are generated automatically by Broadcast’s algorithm and for individual subscribers based on their email content and preferences.
In this mode, you can set a Fallback Subject Line for those who don’t have personalized data, and a Subject Line Prepend if you want specific text to display before the automated subject line.
Subject Line Prepend Update
While the Subject Line Prepend appears before every News Digest subject line, it is optional. However, most of our customers use the feature to brand their News Digests. It helps improve visibility and clarity, allowing subscribers to quickly recognize the email's purpose or relevance in crowded inboxes.
This new release allows you to update the Subject Line Prepend whenever you like. You follow the same procedure used to set it in the Advanced Mode.
2 Advanced Mode
Designed for teams that want more control over subject lines, the new Advanced Mode allows users to personalize key elements. There are four fields from which you can mix and match.
Subject Line Prepend: This adds the short branding text that you set up on the Settings page to the beginning of your subject line.
Subscriber's Name: You can personalize the subject line with the first name of each subscriber pulled directly from your audience data.
First Digest Story: This field lets you highlight the headline of the first article in each subscriber’s News Digest.
Relevant Categories: In most cases, you can include two organization categories that most closely match the subscriber’s interests. These are pulled from the content in the News Digest.
Ultimately, this mode provides internal communicators with flexibility and variety by enabling the creation of multiple subject line permutations that depend on the fields you select.
You keep the automation you are used to that guarantees high-quality, personalized subject lines while gaining complete control over the content.
3 Custom Mode
If you prioritize consistency, the new Custom Mode will likely be your first choice. This option lets you set a single static subject line for all subscribers. It’s the choice you will make if you want to ensure that everyone receives the same message. But you need to be comfortable manually updating the subject line if you need to.
Pro Tip for All 3 Modes
A Pro Tip from Rachel Folz, Cerkl’s Director of Product, is that once you’ve made and saved your subject line changes, check out the News Digest Simulator to see how your choice will impact your next News Digest.
What’s Next
The three Subject Line Generator modes are designed to provide you with the perfect blend of automation and customization to elevate your email communications. If you’re a Cerkl client, you can try the new feature out right now. If you need help getting started, reach out via chat support. Alternatively, connect with your dedicated Customer Success Manager to schedule a training session.
If you’re not a Cerkl client but would like to know more about our platform - including our new Subject Line Generator - we’d welcome the opportunity to give you a demo. Schedule one today.
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