Axios HQ vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Axios HQ, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Axios HQ

Axios HQ is an internal communication tool that prioritizes clarity, brevity, and impact. Developed by the media company Axios, it helps organizations craft concise, easy-to-read updates that cut through the noise. Axios HQ is known for its smart brevity format, which aids in creating direct communications and to the point, ensuring that key messages are easily understood.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Intelligent Information Delivery

What Axios HQ Offers:

W

Axios HQ focuses on delivering clear and concise communications using its Smart Brevity format.

W

The platform guides users in crafting messages that are direct and impactful, but it does not offer AI-driven content personalization.

W

Messages are uniform, prioritizing clarity over individualized content delivery.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast leverages AI to analyze employee engagement patterns and preferences, delivering personalized content to each individual.



This intelligent delivery system ensures that messages are not just clear but also highly relevant, increasing the likelihood that they will be read and acted upon.

Integrated Communication Analytics

What Axios HQ Offers:

W

Axios HQ provides basic analytics focused on engagement metrics such as open rates and click-through rates.

W

It emphasizes how effectively the content communicates key points, but its analytics are more focused on message clarity and less on deep, strategic insights.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast offers advanced analytics that tracks not only engagement but also how different segments of the workforce interact with content over time.



This allows for the continuous refinement of communication strategies and a clearer understanding of ROI.



Cerkl Broadcast’s analytics provide actionable insights that help organizations optimize their communication efforts at a granular level.

Automated Multi-Channel Distribution

What Axios HQ offers

W

Axios HQ excels in helping teams create concise, impactful updates but primarily operates within email or document-based formats.

W

Distribution is typically manual, with content shared via traditional channels without automation or multi-channel integration.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast automates the distribution of content across multiple channels, including email, mobile apps, and intranets, ensuring that employees receive communications in the most effective way for them.



This multi-channel approach, coupled with automation, ensures that important messages reach employees regardless of their preferred platform, maximizing reach and engagement.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Axios HQ can’t? It starts here.

Segments "Awards and Recognition," "Executive Updates," "Innovation and Growth"

Intelligent Information Delivery

Cerkl Broadcast uses AI to deliver personalized and timely communications, enhancing relevance and engagement.

Track your results Using real-time analytics

Integrated Communication Analytics

Cerkl Broadcast provides in-depth analytics to measure and optimize communication strategies and ROI.

Automated Multi-Channel Distribution

Cerkl Broadcast automatically distributes personalized content across multiple channels, ensuring comprehensive reach.

Find the perfect communication platform with our free Vendor Assessment Worksheet:

Identify gaps in audience integration tools
Explore email design and tracking options
Evaluate publishing workflows and compliance
Compare channel performance and costs

Comparing AI Capabilities: Axios vs. Cerkl Broadcast

Axios HQ’s AI Capabilities

Smart Brevity® Algorithm

Helps improve clarity and conciseness by suggesting edits that make messages more concise, using Axios’ signature Smart Brevity® approach.

Content Optimization

AI recommends ways to structure content for maximum impact and engagement.

Tone and Sentiment Analysis

Analyzes the tone of the content to ensure the intended message is conveyed appropriately.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Axios HQ’s AI focuses on improving the clarity, brevity, and tone of internal communications by providing AI-powered content optimization and tone analysis. On the other hand, Cerkl Broadcast’s AI is more centered on personalized content delivery, advanced analytics, and real-time behavioral targeting to enhance employee engagement and communication relevance.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Axios HQ

Uniform, concise content focused on clarity

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Comparable



Content Automation

Axios HQ

Streamlined content creation with automation for email campaigns, but less focus on dynamic personalization.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Axios HQ

Basic segmentation primarily for targeted email distribution.

Cerkl Broadcast

Advanced segmentation based on employee data.

Comparable



Employee Emails

Axios HQ

Specializes in creating brief, to-the-point emails designed for quick consumption.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Better



Mobile App

Axios HQ

No dedicated mobile app; focuses on email delivery optimized for mobile devices.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Better



Intranet

Axios HQ

Does not include intranet capabilities; focuses on email communication.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Axios HQ

No native Slack integration

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Better



Microsoft Teams

Axios HQ

No native integration with Microsoft Teams

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Better



Compliance Controls

Axios HQ

Provides basic compliance controls for content visibility based on team membership.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Better



Employee Engagement

Axios HQ

Limited engagement tools; focuses on delivering clear and concise communications rather than engagement metrics.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Better



Integrations

Axios HQ

Limited integrations, primarily centered around email distribution tools.

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Axios HQ

Focuses exclusively on email as the primary channel of communication.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Axios HQ

Simple setup with a focus on ease of use for creating effective email content.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Axios HQ

Provides analytics on email open rates and engagement.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Better



Security

Axios HQ

Strong security measures to protect email content and ensure compliance.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Axios HQ

Provides customer support focused on optimizing email content and distribution.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Axios HQ: Pricing Comparison

Axios HQ

Axios HQ offers three pricing plans: Essential, Advanced, and Premier. Each plan upgrade unlocks additional features tailored to different communication needs. They use a volume-based pricing model, where the number of campaigns and messages sent determines costs.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

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Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spillane, Senior Comms Manager at Citrix

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.