Blink vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Blink, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Blink

Blink is an internal communication software specializing in high-priority messaging, such as alerts, screensavers, and pop-ups. Its primary strength is in delivering urgent and attention-grabbing notifications, particularly in environments where instant communication is critical.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Email-Centric Personalization

What Blink offers

W

Blink is primarily focused on real-time communication for frontline workers via its mobile app. It does not have advanced email personalization capabilities.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast excels in delivering personalized emails using AI-driven content tailored to each employee’s preferences and behaviors.



This ensures a more engaging experience for those who rely heavily on email communications, whereas Blink focuses on instant mobile communication without the same level of personalization.

Automated Multichannel Delivery

What Blink offers

W

Blink is designed for mobile-first communication and does not emphasize multichannel automation across platforms like email or Slack.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast automates content distribution across email, mobile, Slack, and Microsoft Teams, enabling organizations to reach employees through multiple channels.



This gives Cerkl Broadcast a distinct advantage in organizations where employees use various tools for communication.

Advanced Analytics

What Blink offers

W

Blink offers basic analytics for tracking app usage and engagement but lacks the deep, multichannel insights that come with advanced analytics platforms.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast provides in-depth, multichannel analytics that track employee engagement across various communication channels, offering more robust data to help optimize internal communication strategies compared to Blink’s limited analytics.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Blink can’t? It starts here.

Email-Centric Personalization

Cerkl Broadcast uses AI to deliver highly personalized email communications based on employee behavior, preferences, and engagement history.

Automated Multichannel Delivery

Cerkl Broadcast supports automated delivery of content across email, mobile apps, Slack, and Microsoft Teams, offering a seamless, multichannel experience.

Track your results Using real-time analytics

Advanced Analytics

Cerkl Broadcast offers comprehensive analytics across multiple channels, enabling organizations to track employee engagement and content performance.

Find the perfect communication platform with our free Vendor Assessment Worksheet:

Identify gaps in audience integration tools
Explore email design and tracking options
Evaluate publishing workflows and compliance
Compare channel performance and costs

Comparing AI Capabilities: Blink vs. Cerkl Broadcast

Blink’s AI Capabilities

AI-Powered Employee Insights

Blink’s next-gen AI platform provides deep analytics to offer actionable insights on employee sentiment, engagement, and communication effectiveness.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Blink’s AI focuses on employee analytics, using predictive analytics and natural language processing to gauge and improve employee engagement, sentiment, and communication effectiveness. Cerkl Broadcast’s AI, by contrast, is centered on real-time content personalization, behavioral insights, and advanced engagement analytics.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Blink

Basic content delivery through mobile, without AI personalization.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Better



Content Automation

Blink

No automation, focus on real-time mobile communication.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Blink

Limited segmentation, focuses on frontline worker communication.

Cerkl Broadcast

Advanced segmentation based on employee data.

Better



Employee Emails

Blink

No email capabilities; mobile-first platform.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Worse



Mobile App

Blink

Strong mobile app for frontline workers, real-time communication focus.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Worse



Intranet

Blink

Integrated with a modern intranet for accessing key documents and resources.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Blink

No Slack integration, mobile-focused platform.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Better



Microsoft Teams

Blink

No Microsoft Teams integration.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Better



Compliance Controls

Blink

Basic content visibility controls primarily focused on mobile app content.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Comparable



Employee Engagement

Blink

Engagement through real-time messaging, document sharing, and task tracking.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Better



Integrations

Blink

Integrates with basic business tools (e.g., HR, payroll, scheduling).

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Blink

Primarily mobile-focused communication for frontline workers.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Comparable



Implementation

Blink

Easy mobile app setup, no complex configurations needed.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Blink

Basic app usage analytics, less focus on in-depth reporting.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Better



Security

Blink

Strong mobile security, primarily focused on frontline use.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Blink

Standard business hours support; premium support available as an option.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Blink: Pricing Comparison

Blink

Blink offers pricing starting at $3.40 per user per month, billed annually. This is designed to be a flexible option for frontline workers, making it suitable for organizations needing to enhance communication without high overhead costs.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

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Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

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Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spillane, Senior Comms Manager at Citrix

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.