Cerkl Broadcast
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Firstup vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Firstup, we compiled a comprehensive comparison to help you make an informed decision.

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Relevant news for every employee
The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Firstup

Firstup is a digital employee experience platform that emphasizes seamless communication across multiple channels, including email, mobile, and intranet. It aims to streamline communication by centralizing content delivery and providing tools to connect with employees across various touchpoints.
Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Automated Audience Segmentation

What Firstup offers

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Firstup provides audience segmentation based on standard attributes such as location and job role.
W
While effective for broad targeting, this method may not account for the evolving preferences and behaviors of individual employees.

What Sets Cerkl Broadcast Apart

Cerkl Broadcast’s Audience Manager dynamically segments audiences based on real-time employee behavior, preferences, and engagement history.
This allows for more precise targeting, ensuring that content resonates on a personal level with each employee.

More Advanced Personalization

Personalization in internal communication involves tailoring content to match the preferences, roles, and interests of employees. This approach ensures that employees receive relevant information, increasing engagement and reducing information overload.

According to the State of the Sector 2023/24 Report, hyper-personalization is one of the top 3 technological trends for internal communication over the next five years.

What Firstup offers

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Firstup offers personalization through employee segmentation based on common attributes like location, job title, or first name.
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This approach allows for targeted communication but may lack the depth needed to fully address individual preferences and engagement patterns.

What Sets Cerkl Broadcast Apart

Cerkl Broadcast excels in personalization by using advanced AI to tailor content dynamically based on each employee’s unique behaviors and preferences.
This approach goes beyond basic personalization, ensuring that every communication is highly relevant to the individual recipient.

More Intelligent Message Delivery

What Firstup offers

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Firstup relies on manual scheduling through its Orchestrate feature for email automation.
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This method requires communicators to determine the timing and delivery channels, which may not always align with employee preferences.

What Sets Cerkl Broadcast Apart

Cerkl Broadcast automates the delivery of personalized News Digests using AI-driven insights to determine the best timing and channels for each employee.
This level of automation allows employees to receive messages when and where they are most likely to engage, without the need for manual intervention.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Firstup can’t? It starts here.

Smart employee segmentation

Automated Audience Segmentation

The Audience Manager feature in Cerkl Broadcast dynamically segments audiences based on individual employee behaviors and preferences, allowing for more precise and impactful communication strategies.
Smart employee segmentation

More Advanced Personalization

Cerkl Broadcast uses AI to dynamically personalize content based on each employee’s behavior, preferences, and engagement history. This ensures that employees receive the most relevant content, leading to higher engagement and more effective communication.
Track your results Using real-time analytics

More Intelligent Message Delivery

Cerkl Broadcast automates the delivery of personalized News Digests, determining the optimal time and device for each employee based on AI-driven insights. This ensures that communication is both timely and relevant.
software comparison for internal communication

Unlock clarity with our software comparison sheet. See how Cerkl's product compares to products from:

  • Omni channel competitors
  • Single purpose basic email platforms
  • Intranet vendors
  • And others...

 

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Comparing AI Capabilities: Firstup vs. Cerkl Broadcast

Firstup’s AI Capabilities

AI Content in Creator Studio

Generates high-quality text, subject lines, visuals, summaries, and templates to streamline content creation.

Audience Customization

Uses natural language prompts to create and refine personalized audience segments for more relevant communication.

Sentiment Analysis

Analyzes sentiment on individual campaigns, allowing real-time optimization for better engagement.

AI-Powered Digital Assistant

Provides instant answers to employee queries using natural language processing, drawing data from various systems.

Predictive Analytics

Pinpoints the optimal timing and digital channels for maximum engagement, with early warning signals for performance, productivity, and retention issues.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Firstup’s AI focuses on creating superior content (Creator Studio), refining audience segmentation, real-time sentiment analysis, and offering predictive analytics for proactive communication. In contrast, Cerkl Broadcast’s AI is centered on dynamic personalization, detailed engagement analytics, and behavioral-based content delivery, focusing on deeply personal and targeted employee engagement strategies.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Firstup

Custom newsletters in one message with configurable layouts.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.
Better

Content Automation

Firstup

Manual scheduling and automation through the Orchestrate feature.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.
Personalize your comms
Better

Audience Segmentation

Firstup

Segmentation based on standard attributes like location, title, and team.

Cerkl Broadcast

Advanced segmentation based on employee data.
Better

Employee Emails

Firstup

Drag-and-drop email editor with customization options.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.
Better

Mobile App

Firstup

Dedicated mobile app for on-the-go access

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.
Worse

Intranet

Firstup

SharePoint is used as a content source only. Intranet is available as a paid add-on.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning
Better

Slack

Firstup

No Slack integration.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.
Better

Microsoft Teams

Firstup

Integration requires custom software development for an additional charge.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.
Comparable

Compliance Controls

Firstup

Advanced compliance controls that allow granular segmentation.

Cerkl Broadcast

Advanced controls for managing who can see specific content.
Comparable

Employee Engagement

Firstup

Tools for surveys, feedback, and employee engagement

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.
Comparable

Integrations

Firstup

Broad integration capabilities with HR, collaboration, and intranet tools

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.
Better

Multichannel Support

Firstup

Unified communication across email, mobile, and intranet channels

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.
Better

Implementation

Firstup

Implementation may involve some configuration but supports ease of deployment.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.
Comparable

Analytics & Reporting

Firstup

Robust analytics and reporting tools to track content effectiveness and engagement.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.
Reliable & Scalable
Comparable

Security

Firstup

Strong security features with emphasis on protecting user data and communications.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).
Better

Customer Support

Firstup

Responsive customer support with resources for effective issue resolution.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Firstup: Pricing Comparison

Firstup

Firstup offers three pricing plans: Essential, Professional, and Premier. The employee intranet is available as an add-on, with costs varying based on the selected plan and company size.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.
Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.
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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper, Director of Communications & Creative Services, Stan State

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

Read The Case Study
Chad Schwalbach, Communications Manager, St. Elizabeth Healthcare

Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

Read The Case Study
Tamara Palmer, Internal Communications Manager, Flagger Force

Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study
Olivia Groth, Senior Manager, Integrated Living

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lori Otto

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Lori Otto

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

  • Talk live with our US-based team. Average response time is only three minutes.
  • 99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
  • Work with dedicated customer success managers for personalized strategic guidance.
Cerkler Team

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.