Microsoft Viva vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Microsoft Viva, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Microsoft Viva

Microsoft Viva is an employee experience platform integrated within Microsoft 365 and Teams. It focuses on improving employee engagement, well-being, learning, and knowledge sharing through various modules, including Viva Connections, Viva Insights, Viva Learning, and Viva Topics. Microsoft Viva aims to create a holistic digital workplace by combining communication, knowledge management, and employee development tools within a single ecosystem.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Intelligent Information Delivery

What Microsoft Viva offers

W

Microsoft Viva provides a broad range of tools aimed at improving employee engagement and productivity, including personalized content delivery through Viva

W

Connections and insights into employee well-being and performance through Viva Insights.

W

However, its content delivery is generally focused on integrating with the Microsoft 365 ecosystem, relying on manual configuration and lacking the advanced AI-driven personalization that targets individual employee preferences in real-time.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast stands out with its AI-driven approach to delivering highly personalized content based on each employee’s behavior and preferences.

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This ensures that communications are not only relevant but also timed effectively, enhancing employee engagement by delivering the right message at the right time.



Cerkl Broadcast’s AI capabilities surpass the more generalized, manual approach to content delivery in Microsoft Viva.

Integrated Communication Analytics

What Microsoft Viva offers

W

Microsoft Viva includes Viva Insights, which provides analytics on employee well-being, productivity, and engagement, drawing on data from the Microsoft 365 suite.

W

These insights help organizations understand trends and make data-driven decisions regarding employee experience and performance.

W

However, its analytics are more focused on overall employee experience and productivity rather than communication-specific metrics.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast offers specialized communication analytics that provide in-depth insights into how different segments of the workforce interact with specific content.

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These analytics help organizations refine their communication strategies by offering a detailed understanding of content engagement and the effectiveness of different communication channels.

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This communication-focused approach allows for more targeted improvements in internal communication efforts.

Automated Multi-Channel Distribution

What Microsoft Viva offers

W

Microsoft Viva integrates deeply with Microsoft 365, allowing content to be distributed across various channels such as Teams, SharePoint, and Outlook.

W

However, the distribution is primarily within the Microsoft ecosystem, with a strong emphasis on manual setup and management by administrators to ensure content reaches the intended audiences.

What Sets Cerkl Broadcast Apart

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Cerkl Broadcast excels in its ability to automate the distribution of personalized content across a wide range of channels, not limited to a single ecosystem.

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Whether it’s email, mobile apps, or intranets, Cerkl Broadcast ensures that employees receive communications in the format and channel most suitable for them.

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This multi-channel flexibility and automation enhance the reach and impact of internal communications.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Microsoft Viva can’t? It starts here.

Segments "Awards and Recognition," "Executive Updates," "Innovation and Growth"

Intelligent Information Delivery

Cerkl Broadcast uses AI to deliver personalized and timely communications tailored to each employee’s preferences and behavior.

Track your results Using real-time analytics

Integrated Communication Analytics

Cerkl Broadcast provides comprehensive analytics to measure the effectiveness of communication strategies and ROI.

Automated Multi-Channel Distribution

Cerkl Broadcast automatically distributes personalized content across various channels, ensuring that messages reach employees in the most effective manner.

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Comparing AI Capabilities: Microsoft Viva vs. Cerkl Broadcast

Microsoft Viva’s AI Capabilities

Skills Insights

Uses AI to identify and manage employee skills and development needs, helping organizations align talent with strategic goals.

Personalized Learning Recommendations

Offers AI-driven suggestions for training and development opportunities based on individual skills and career aspirations.

Talent Management

AI supports better talent management by providing insights into employee skills, performance, and growth opportunities

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Microsoft Viva’s AI focuses on skills management, personalized learning, and talent development, enhancing workforce capabilities and aligning skills with organizational goals. Cerkl Broadcast’s AI, in contrast, is centered on delivering personalized content, providing advanced engagement analytics, and optimizing communication strategies based on real-time employee behavior and preferences.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Microsoft Viva

Personalization through Viva Connections and Insights based on employee interactions and preferences.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Better



Content Automation

Microsoft Viva

Automates content delivery through Microsoft 365 integration and Viva Connections.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Microsoft Viva

Segmentation based on organizational roles and communication preferences within Microsoft 365.

Cerkl Broadcast

Advanced segmentation based on employee data.

Better



Employee Emails

Microsoft Viva

Provides email integration through Microsoft Outlook with personalized content options in Microsoft Viva.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Comparable



Mobile App

Microsoft Viva

Offers a mobile experience through the Viva app integrated with Microsoft 365.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Worse



Intranet

Microsoft Viva

Acts as a digital workplace intranet with content integration and employee engagement tools.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Microsoft Viva

No native Slack integration; relies on Microsoft Teams for collaboration.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Worse



Microsoft Teams

Microsoft Viva

Deep integration with Microsoft Teams, providing content and insights within the platform.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Comparable



Compliance Controls

Microsoft Viva

Compliance and governance controls to restrict content visibility to appropriate employee groups.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Worse



Employee Engagement

Microsoft Viva

Provides engagement tools through Viva Insights and Viva Learning, focusing on employee well-being and development.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Better



Integrations

Microsoft Viva

Integrates extensively with Microsoft 365 and other productivity tools.

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Microsoft Viva

Primarily focuses on Microsoft 365 channels, including email and Teams, with limited external channel support.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Microsoft Viva

Requires Microsoft 365 setup and integration; generally streamlined for existing Microsoft environments.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Microsoft Viva

Provides insights and analytics through Viva Insights and other Microsoft 365 tools

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Comparable



Security

Microsoft Viva

Utilizes Microsoft’s security and compliance features, integrated with Microsoft 365 security.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Microsoft Viva

Support is provided through Microsoft’s enterprise support channels, focusing on integration and Microsoft 365 issues.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Microsoft Viva: Pricing Comparison

Microsoft Viva

Microsoft Viva’s pricing varies depending on the specific modules and services you choose.

Here’s a brief pricing:

Viva Employee Communications and Communities: Priced at $2.00 per user per month.
Viva Workplace Analytics and Employee Feedback: Available at $6.00 per user per month.
Microsoft Viva Suite: Offered at $12.00 per user per month.

For more specific information about each of these plan, check out their official website.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

Read The Case Study

Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.