Simpplr vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Simpplr, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Simpplr

Simpplr is an employee experience platform designed primarily as an intranet solution. It focuses on connecting employees and offering a central hub for information sharing, collaboration, and company news, with less emphasis on email-based communication.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Email-Centric Personalization

What Simpplr offers

W

Simpplr’s strength lies in its intranet capabilities, offering company news, collaboration spaces, and shared resources, but with limited email personalization.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast specializes in personalized email communication, ensuring each employee receives tailored content.



It leverages AI to adapt content to individual preferences, offering a more targeted approach compared to Simpplr’s generalized information distribution.

Automated Multichannel Delivery

What Simpplr offers

W

Simpplr provides a unified intranet platform for content distribution, but lacks the same level of automated multichannel communication across email, mobile, and other platforms.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast automates the entire communication process, delivering personalized content across email, mobile, and other integrated platforms.



Its automation reduces manual work while optimizing message delivery based on employee behavior, ensuring engagement on the right channels.

Comprehensive Multichannel Analytics

What Simpplr offers

W

Simpplr offers analytics on intranet usage, employee engagement, and platform interactions, but focuses on in-platform activity rather than across multiple channels.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast delivers multichannel analytics that provide deeper insights into employee behavior across email, mobile, and other communication channels.



It enables organizations to measure engagement on a broader scale, rather than being confined to intranet use.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Simpplr can’t? It starts here.

Email-Centric Personalization

Cerkl Broadcast excels in delivering highly personalized email communications to employees based on their behavior and engagement.

Automated Multichannel Delivery

Cerkl Broadcast offers automated content distribution across multiple platforms, including email, mobile, and Slack, ensuring messages reach employees wherever they are.

Track your results Using real-time analytics

Comprehensive Multichannel Analytics

Cerkl Broadcast provides detailed multichannel analytics, offering insights into email and mobile engagement, audience segmentation, and communication performance.

Find the perfect communication platform with our free Vendor Assessment Worksheet:

Identify gaps in audience integration tools
Explore email design and tracking options
Evaluate publishing workflows and compliance
Compare channel performance and costs

Comparing AI Capabilities: Simpplr vs. Cerkl Broadcast

Simpplr’s AI Capabilities

Content Recommendations

Delivers personalized content to employees based on role, department, and past interactions.

Generative AI Assistant

Helps users create content, such as posts or announcements, by providing suggestions and automating some aspects of content creation to enhance efficiency and engagement.

AI-Driven Search

Provides intuitive and powerful search capabilities, allowing employees to easily find relevant content using AI to surface the most appropriate results.

Sentiment Analysis

Analyzes employee feedback and communications to gauge sentiment, helping leaders understand employee engagement and morale.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Simpplr’s AI emphasizes personalized content recommendations, advanced search functionality, and sentiment analysis, while also offering a Generative AI Assistant for content creation. However, its applicability is related to the intranet only and not the whole multi-channel. Cerkl Broadcast’s AI is more focused on personalized, omnichannel, behavior-based content delivery and advanced analytics, driving employee engagement by refining communication strategies in real time.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Simpplr

Limited personalization, primarily focused on intranet content.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Better



Content Automation

Simpplr

Manual content management for intranet, limited automation across other channels.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Simpplr

Basic segmentation, primarily based on intranet usage and groups.

Cerkl Broadcast

Advanced segmentation based on employee data.

Better



Employee Emails

Simpplr

Limited email capabilities, focus is on the intranet and internal news.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Better



Mobile App

Simpplr

Mobile app available for intranet access, with limited personalized communication.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Worse



Intranet

Simpplr

Strong intranet platform for content sharing, collaboration, and company resources.

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Simpplr

Limited or no integration with Slack.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Comparable



Microsoft Teams

Simpplr

Limited integration with Microsoft Teams.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Comparable



Compliance Controls

Simpplr

Advanced compliance controls based on role, department, or audience segmentation.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Better



Employee Engagement

Simpplr

Engagement tools available primarily through intranet features like news feeds and announcements.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Better



Integrations

Simpplr

Focuses on integrations related to intranet and collaboration tools.

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Simpplr

Primarily focused on the intranet as the main communication channel.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Simpplr

Requires more IT involvement for intranet setup and ongoing management.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Simpplr

Analytics focused on intranet usage and employee engagement within the platform.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Comparable



Security

Simpplr

Strong security protocols, primarily around intranet access and internal collaboration.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Simpplr

Standard business hours support, with extended support options available as premium add-ons.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Simpplr: Pricing Comparison

Simpplr

Simpplr offers customized pricing based on the size of your organization and the features required. They do not list specific prices on their website but offer quotes tailored to each business’s needs.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

Read The Case Study

Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spillane, Senior Comms Manager at Citrix

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.