Staffbase vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Staffbase, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Staffbase

Staffbase is designed with a mobile-first approach, ensuring that employees can access company communications and resources from anywhere, on any device. However, Staffbase’s implementation process can be more complex, often requiring IT involvement, especially for organizations with more intricate setups and requirements.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

More Personalized

Personalization in internal communication involves tailoring content to match the preferences, roles, and interests of employees. This approach ensures that employees receive relevant information, increasing engagement and reducing information overload.

According to the State of the Sector 2023/24 Report, hyper-personalization is one of the top three technological trends for internal communication over the next five years.

What Staffbase offers

W

Staffbase allows for customizable content within its Employee Email add-in, Intranet, and Employee App. While it allows for targeted communication based on predefined criteria such as department, location, or job role, hyper-personalization does not exist.

W

Employee lists are uploaded manually, and the system relies on these static criteria to segment audiences, which may not fully capture the dynamic needs and preferences of individual employees.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast offers a more advanced approach to personalization through its AI-driven content delivery. The platform dynamically personalizes newsletters and communications through Audience Manager based on individual employee behavior, preferences, and engagement history.



This real-time personalization ensures that every employee receives content that is highly relevant to them, resulting in increased engagement and more effective communication.

Intelligently Automated

Automation in internal communication streamlines the creation, distribution, and management of content, reducing manual effort and ensuring that the right message reaches the right audience at the right time. 2023 Work Trend Index: Annual Report finds that 70% of people would delegate as much work as possible to AI to reduce their workload and save them from burnout.

What Staffbase offers

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Staffbase provides automation through Local Email Scheduling that facilitates scheduled content delivery and some level of distribution automation across various channels. This approach helps maintain consistency and ensures that critical messages reach employees on time.

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However, automation primarily focuses on the timing and delivery of content rather than the content itself, which means there is a reliance on manual input for content curation and relevance.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast excels in automation with its intelligent AI automation capabilities. Beyond merely scheduling and distributing content, Cerkl Broadcast automates the entire content curation process through its Content Hub.



The platform intelligently selects and organizes content based on its relevance to each employee, significantly reducing the manual effort required from communication teams and enhancing the overall effectiveness of the communication strategy.



Content is dynamically distributed across all channels at the right time.

Faster Customer Support

What Staffbase offers

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Staffbase provides solid customer support with a 1-hour response time, which ensures that customer inquiries and issues are addressed in a timely manner.

W

For larger enterprises, Staffbase offers a dedicated customer success team and tailored onboarding to meet the specific needs of these more complex organizations.

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This personalized onboarding helps ensure smooth implementation, though it is primarily designed for larger companies with more intricate communication and IT infrastructures.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast stands out with its 2-minute response time via chat, offering almost instant support to resolve issues as they arise, which is particularly beneficial for teams working on tight schedules.



Like Staffbase, Cerkl also provides a dedicated customer success team, ensuring that clients have ongoing, personalized assistance.



This proactive approach makes Cerkl Broadcast ideal for organizations that want not just fast support, but also ongoing help to maximize the value of the platform.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Staffbase can’t? It starts here.

More Personalized

Cerkl Broadcast delivers AI-driven, dynamically personalized content to each employee, ensuring highly relevant and engaging communications.

Intelligently Automated

Cerkl Broadcast automates both content curation and distribution, significantly reducing manual effort while optimizing message delivery.

Track your results Using real-time analytics

Faster Customer Support

Cerkl Broadcast provides fast, 2-minute chat support with a dedicated success team and ongoing training.

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Comparing AI Capabilities: Staffbase vs. Cerkl Broadcast

Staffbase’s AI Capabilities

Predictive Publishing

Suggests optimal publishing times based on employee engagement patterns to maximize reach.

Content Recommendations

Recommends relevant content to employees based on their roles and interests, ensuring that important messages reach the right people.

Intelligent Targeting

Uses AI to refine audience segmentation and deliver the most pertinent content to specific employee groups.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Staffbase Companion’s AI focuses on optimizing content timing, recommending relevant content, and refining audience targeting to improve message reach and relevance. In contrast, Cerkl Broadcast’s AI emphasizes personalized content delivery and advanced behavioral analytics, offering a deeper level of personalization and content targeting based on individual employee behavior.

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Key Features Comparison

Better

Content Personalization

Staffbase

Customizable newsletters but not as AI-focused

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job-specific needs.

Better



Content Automation

Staffbase

Manual and automated content generation.

Cerkl Broadcast

Automated and manual content curation and delivery, depending on your preferences.

Better



Audience Segmentation

Staffbase

Segmentation capabilities with a focus on location, department, etc.

Cerkl Broadcast

Advanced segmentation based on employee data.

Better



Employee Emails

Staffbase

Customizable email campaigns available as part of the platform

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Worse



Mobile App

Staffbase

Dedicated mobile app for on-the-go access

Cerkl Broadcast

Employee mobile app for on-the-go access and communication.

Worse



Intranet

Staffbase

Built-in intranet solutions

Cerkl Broadcast

Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning

Better



Slack

Staffbase

No Slack integration.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Comparable



Microsoft Teams

Staffbase

Integration to enhance communication and collaboration within Teams.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Comparable



Compliance Controls

Staffbase

Robust compliance controls allow admins to set permissions.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Comparable



Employee Engagement

Staffbase

Integrated engagement tools like surveys, feedback, and event management

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Comparable



Integrations

Staffbase

Integration options with various HR, collaboration, and communication tools

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Comparable



Multichannel Support

Staffbase

Focuses on mobile-first communication with integration into intranet, email, and other channels.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Staffbase

Typically requires a more complex setup and IT involvement

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Comparable



Analytics & Reporting

Staffbase

Robust analytics focused on content performance and employee interaction

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Comparable



Security

Staffbase

Strong security with GDPR compliance and secure access controls.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Staffbase

1-hour response time, dedicated customer success team and tailored onboarding for larger enterprises.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Staffbase: Pricing Comparison

Staffbase

Staffbase pricing depends on several factors, including the specific product plan(s) you choose (e.g., employee app, intranet), the number of features required, and the number of employees you wish to license. Their SMB plan (covering the employee app or intranet) supports up to 1,000 employees.

Pricing varies significantly based on both the feature set and the employee count, making it difficult to provide a fixed price or plan ahead. Larger organizations or those with more advanced feature needs will face higher costs.

Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

Determine Which Features Matter Most

Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

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Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.