Workshop vs. Cerkl Broadcast

Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Workshop, we compiled a comprehensive comparison to help you make an informed decision.

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The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.

The High-Level Comparison

Workshop

Workshop is a communication platform that enables the creation and distribution of engaging employee content across multiple channels. It emphasizes simplicity and user-friendly content creation but lacks some advanced features like native mobile apps and content archiving.

Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.

One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.

Key Platform Differences

Advanced Personalization

What Workshop offers

W

Workshop provides tools for content creation and multichannel distribution, but personalization relies on manual processes, limiting the ability to tailor content to individual employee needs.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast uses AI-driven personalization to automatically tailor content to each employee’s behavior, preferences, and engagement history, ensuring that communications are more relevant and impactful.

Native Mobile App

What Workshop offers

W

Workshop supports multichannel communication but lacks a native mobile app, which may limit accessibility for deskless employees who rely on mobile devices.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast offers a native mobile app, providing employees with easy access to personalized content on the go and ensuring consistent communication across devices.

Content Archiving

What Workshop offers

W

Workshop allows content distribution across various channels but does not offer a built-in content archive, potentially making it harder to retrieve past communications.

What Sets Cerkl Broadcast Apart



Cerkl Broadcast includes a Content Archive feature, allowing organizations to create, store and easily retrieve past communications, ensuring that important messages remain accessible over time. It’s an archive of everything you’ve posted for a given audience member.

Key Capabilities of Cerkl Broadcast

How can Cerkl Broadcast do what Workshop can’t? It starts here.

Advanced Personalization

Cerkl Broadcast leverages AI to deliver highly personalized content tailored to each employee’s preferences and behavior, ensuring more relevant and engaging communications.

Native Mobile App

Cerkl Broadcast provides a native mobile app, allowing employees to access communications on the go, ensuring consistent engagement across devices.

Content Archiving

Cerkl Broadcast includes a content archiving feature. Content Archive automatically creates a personal newsfeed for each member of your audience.

Find the perfect communication platform with our free Vendor Assessment Worksheet:

Identify gaps in audience integration tools
Explore email design and tracking options
Evaluate publishing workflows and compliance
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Comparing AI Capabilities: Workshop vs. Cerkl Broadcast

Workshop’s AI Capabilities

AI-Assisted Stock Images

Workshop’s first AI feature helps users find and insert relevant stock images into communications more quickly and easily, streamlining the visual aspect of content creation.

Cerkl Broadcast’s AI Capabilities

Dynamic Personalization

Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.

Advanced Analytics

Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.

Behavioral-Based Content Delivery

The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.

Workshop’s AI is currently limited to assisting with stock image selection, enhancing the visual component of communications. In contrast, Cerkl Broadcast’s AI offers a more comprehensive suite of tools, focusing on personalized content delivery, advanced analytics, and behavior-based content targeting to drive deeper employee engagement and communication effectiveness.

Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?

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Key Features Comparison

Better

Content Personalization

Workshop

Manual targeting and limited personalization capabilities.

Cerkl Broadcast

AI-driven, personalized news digests based on personal employee interests and job specific needs.

Better



Content Automation

Workshop

Primarily manual content distribution with minimal automation.

Cerkl Broadcast

Automated content curation and delivery.

Better



Audience Segmentation

Workshop

Basic segmentation, often requiring manual setup.

Cerkl Broadcast

Advanced segmentation based on employee data.

Comparable



Employee Emails

Workshop

Focuses on email with user-friendly content creation tools.

Cerkl Broadcast

Integrated email blasts for sending targeted emails to employees.

Better



Mobile App

Workshop

No native mobile app, limiting communication to desktop and web platforms.

Cerkl Broadcast

Employee mobile app for on-the-go access and communication

Comparable



Intranet

Workshop

Integrates with Sharepoint.

Cerkl Broadcast

Intranet via Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning.

Comparable



Slack

Workshop

Supports Slack integration but without deep personalization features.

Cerkl Broadcast

Offers Slack integration, allowing content and updates to be shared directly within Slack channels.

Comparable



Microsoft Teams

Workshop

Supports Microsoft Teams integration.

Cerkl Broadcast

Seamless integration for personalized content delivery within Teams channels.

Better



Compliance Controls

Workshop

Provides basic compliance controls for email content distribution only.

Cerkl Broadcast

Advanced controls for managing who can see specific content.

Better



Employee Engagement

Workshop

Offers basic engagement tools, primarily within email campaigns.

Cerkl Broadcast

Polls, surveys, analytics and content recommendations to measure and grow engagement.

Better



Integrations

Workshop

Offers integrations for multichannel distribution, though fewer options compared to Cerkl Broadcast.

Cerkl Broadcast

Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.

Better



Multichannel Support

Workshop

Provides multichannel support but lacks certain advanced features like native mobile apps.

Cerkl Broadcast

Supports delivery across email, mobile apps, and more, ensuring broad reach.

Better



Implementation

Workshop

Simple setup process, but may require more manual effort for ongoing management.

Cerkl Broadcast

Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.

Better



Analytics & Reporting

Workshop

Offers basic reporting on multichannel communication performance.

Cerkl Broadcast

In-depth analytics focused on engagement metrics, includes channel, content and segments.

Better



Security

Workshop

Standard security measures for multichannel communication, focused on content protection.

Cerkl Broadcast

End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).

Better



Customer Support

Workshop

Basic customer support, with a focus on email and multichannel communication assistance.

Cerkl Broadcast

2 minute response time via chat, dedicated customer success team, training, ongoing assistance.

Cerkl Broadcast vs. Workshop: Pricing Comparison

Workshop

Workshop offers several pricing plans, starting with the Basic Plan at $250 per month. This plan does not include AI-assisted features, or cross-posting integrations, and offers very limited customer support. For more comprehensive options, Workshop also provides Enhanced and Premium plans, though the pricing for these plans is not publicly disclosed.

Pricing starts at $799 per month, and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.

Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.

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What are Customers Saying?

See what our clients have to say about working with Cerkl Broadcast. Currently broadcasting to over 5.5 millions engaged employees per month.

Kristina Stamper

Director of Communications & Creative Services, Stan State

Partnering with Cerkl has been a game changer. Their innovative email communications have streamlined our internal messaging and significantly boosted open and click through rates, and given us the ability to measure the success of our communication strategies.

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Chad Schwalbach

Communications Manager, St. Elizabeth Healthcare

Since implementing Cerkl Broadcast, our readership, our clicks, and our opens, are all up. It is satisfying for me as a communicator, to know we're reaching people, we're giving them information that engages them, and it makes it easier to go up the chain.

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Tamara Palmer

Internal Communications Manager, Flagger Force

The Cerkl platform lends itself to intuitive and engaging content creation with a ‘have it your way’ mantra in the manner in which you can design your communications. Drafting, scheduling, and sending are easy and allow for planning at all scales.

Read The Case Study

Olivia Groth

Senior Manager, Integrated Living

Honestly, I've never had a more streamlined implementation process! ... the team has been so amazing to work with!

Lore Otto

Senior Manager Corporate Communications

You have no idea how much better [Cerkl's] support is than our last provider... I love the chat feature.

Kristen Spillane, Senior Comms Manager at Citrix

Kristen Spilane

Senior Comms Manager, Citrix

From quick troubleshooting to bigger problem solving... I've always felt really supported and valued as a Cerkl customer.

Cerkl gives you white glove service.
Every step of the way.

Talk live with our US-based team. Average response time is only three minutes.
99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
Work with dedicated customer success managers for personalized strategic guidance.

The internal communication software broadcasting to over 5.5 million engaged employees per month

Ready to Transform Your Internal Communications?

Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.

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Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.