Seamless Integrations.
Zero Headaches.

Yes. Messages sent through Broadcast are delivered directly to employees’ Outlook/Gmail inboxes just like any other internal email. There is no separate inbox, portal, or employee behavior change required.

Emails look and behave like standard messages from your organization. They come from a real sender, such as you, your team, or an executive, not a system address. Branding, formatting, and responsive design are preserved across devices, and employees can reply, forward, or search for messages exactly as they would with any other email.

From the employee’s perspective, nothing feels “tool-generated.” From the communicator’s perspective, you gain personalization, targeting, and analytics without sacrificing the familiarity and trust of the inbox.

You can start with very little. Email address is required. Everything else is additive. Department, location, role, manager, tenure, or any custom attribute can be layered in when available. The system does not force a fixed schema, which means you can evolve your segmentation strategy over time instead of rebuilding it every quarter.

Data syncs on a schedule you control, most teams choose nightly. Segments update automatically as data changes. If someone moves departments or locations, they simply flow into the right audience on the next sync. There’s no manual list maintenance and no brittle exports. If data lags briefly, it doesn’t break sends or corrupt history. It just corrects itself.

Yes. Audience rules are created and owned by communicators. You are not locked into HRIS-defined groups. You can combine attributes freely, for example location plus role plus tenure, and those segments stay live over time. IT sets up the data connection once. You control the targeting going forward.

Omni AI uses a combination of explicit targeting rules and learned engagement behavior. Required messages go to everyone you specify, everywhere you specify. Everything else is prioritized per individual based on what they engage with. The result is not duplicate noise across channels but a coordinated experience where each employee sees the most relevant content in the channels they actually use.

It’s a real connection. SharePoint surfaces a personalized Broadcast feed inside a web part. Content respects the same audience rules and personalization logic as email. Employees see different content in the same SharePoint space based on who they are. There’s no need to rebuild pages or manually curate per audience.

Teams is not treated as a dumping ground. Broadcast delivers a personalized feed via the Teams app, not one-size-fits-all posts. That means employees are not overwhelmed by irrelevant announcements in shared channels, and communicators don’t have to choose between reach and relevance.

Slack integration allows you to push targeted content to specific channels or audiences, with unique links per user for accurate analytics. You control what content belongs in Slack versus other channels. Omni AI prevents duplication by learning which employees engage where, so Slack doesn’t become an echo chamber for email.

Yes, because engagement is normalized. An email open, a Teams view, and a SharePoint pageview are all treated as comparable signals at the content level. You can analyze performance by audience, channel, and topic without stitching together reports from five systems.