Firstup vs. Cerkl Broadcast
Thinking about moving to Cerkl Broadcast? Or trying to decide which platform to use for the first time? If you are wondering what the differences are between Cerkl Broadcast and Firstup, we compiled a comprehensive comparison to help you make an informed decision.
The Research Team combines the expertise of Cerkl analysts with advanced AI tools. We are dedicated to producing rigorous, industry-leading research, focusing specifically on delivering data-driven insights into employee engagement and performance.
The High-Level Comparison
Firstup
Firstup is a digital employee experience platform that emphasizes seamless communication across multiple channels, including email, mobile, and intranet. It aims to streamline communication by centralizing content delivery and providing tools to connect with employees across various touchpoints.
Cerkl Broadcast is an AI-powered internal communication platform built with AI from the ground up for mass personalization done right. It is designed to personalize and automate the delivery of employee news digest and other communication channels. By leveraging advanced AI, Cerkl Broadcast tailors content to individual employees, ensuring that communications are not only relevant but also engaging.
One of the standout aspects of Cerkl Broadcast is its no-code implementation, allowing organizations to quickly set up and customize their internal communication systems without requiring extensive IT resources or technical expertise.
Key Platform Differences
Automated Audience Segmentation
What Firstup offers
Firstup provides audience segmentation based on standard attributes such as location and job role.
While effective for broad targeting, this method may not account for the evolving preferences and behaviors of individual employees.
What Sets Cerkl Broadcast Apart
Cerkl Broadcast’s Audience Manager dynamically segments audiences based on real-time employee behavior, preferences, and engagement history.
This allows for more precise targeting, ensuring that content resonates on a personal level with each employee.
More Advanced Personalization
Personalization in internal communication involves tailoring content to match the preferences, roles, and interests of employees. This approach ensures that employees receive relevant information, increasing engagement and reducing information overload.
According to the State of the Sector 2023/24 Report, hyper-personalization is one of the top 3 technological trends for internal communication over the next five years.
What Firstup offers
Firstup offers personalization through employee segmentation based on common attributes like location, job title, or first name.
This approach allows for targeted communication but may lack the depth needed to fully address individual preferences and engagement patterns.
What Sets Cerkl Broadcast Apart
Cerkl Broadcast excels in personalization by using advanced AI to tailor content dynamically based on each employee’s unique behaviors and preferences.
This approach goes beyond basic personalization, ensuring that every communication is highly relevant to the individual recipient.
More Intelligent Message Delivery
What Firstup offers
Firstup relies on manual scheduling through its Orchestrate feature for email automation.
This method requires communicators to determine the timing and delivery channels, which may not always align with employee preferences.
What Sets Cerkl Broadcast Apart
Cerkl Broadcast automates the delivery of personalized News Digests using AI-driven insights to determine the best timing and channels for each employee.
This level of automation allows employees to receive messages when and where they are most likely to engage, without the need for manual intervention.
Key Capabilities of Cerkl Broadcast
How can Cerkl Broadcast do what Firstup can’t? It starts here.
Automated Audience Segmentation
The Audience Manager feature in Cerkl Broadcast dynamically segments audiences based on individual employee behaviors and preferences, allowing for more precise and impactful communication strategies.
More Advanced Personalization
Cerkl Broadcast uses AI to dynamically personalize content based on each employee’s behavior, preferences, and engagement history. This ensures that employees receive the most relevant content, leading to higher engagement and more effective communication.
More Intelligent Message Delivery
Cerkl Broadcast automates the delivery of personalized News Digests, determining the optimal time and device for each employee based on AI-driven insights. This ensures that communication is both timely and relevant.
Unlock clarity with our software comparison sheet. See how Cerkl's product compares to products from:
- Firstup
- Politemail
- Poppulo
- And more!
Comparing AI Capabilities: Firstup vs. Cerkl Broadcast
Firstup’s AI Capabilities
AI Content in Creator Studio
Generates high-quality text, subject lines, visuals, summaries, and templates to streamline content creation.
Audience Customization
Uses natural language prompts to create and refine personalized audience segments for more relevant communication.
Sentiment Analysis
Analyzes sentiment on individual campaigns, allowing real-time optimization for better engagement.
AI-Powered Digital Assistant
Provides instant answers to employee queries using natural language processing, drawing data from various systems.
Predictive Analytics
Pinpoints the optimal timing and digital channels for maximum engagement, with early warning signals for performance, productivity, and retention issues.
Cerkl Broadcast’s AI Capabilities
Dynamic Personalization
Cerkl Broadcast’s AI is centered around delivering personalized communication. It tailors content to each employee based on their individual behavior, preferences, and engagement history, ensuring that each employee receives the most relevant content.
Advanced Analytics
Cerkl Broadcast’s AI provides detailed insights into employee engagement and content effectiveness. It uses these insights to optimize content delivery and improve communication strategies.
Behavioral-Based Content Delivery
The AI in Cerkl Broadcast continuously learns from employee interactions, refining content delivery to enhance relevance and engagement. It ensures that communication is both timely and tailored to individual preferences.
Firstup’s AI focuses on creating superior content (Creator Studio), refining audience segmentation, real-time sentiment analysis, and offering predictive analytics for proactive communication. In contrast, Cerkl Broadcast’s AI is centered on dynamic personalization, detailed engagement analytics, and behavioral-based content delivery, focusing on deeply personal and targeted employee engagement strategies.
Want to see Cerkl’s AI in action, and explore how it can transform your communication strategy?
Key Features Comparison
Better
Content Personalization
Firstup
Custom newsletters in one message with configurable layouts.
Cerkl Broadcast
AI-driven, personalized news digests based on personal employee interests and job-specific needs.
Firstup
Manual scheduling and automation through the Orchestrate feature.
Cerkl Broadcast
Automated and manual content curation and delivery, depending on your preferences.
Better
Audience Segmentation
Firstup
Segmentation based on standard attributes like location, title, and team.
Cerkl Broadcast
Advanced segmentation based on employee data.
Better
Employee Emails
Firstup
Drag-and-drop email editor with customization options.
Cerkl Broadcast
Integrated email blasts for sending targeted emails to employees.
Better
Mobile App
Firstup
Dedicated mobile app for on-the-go access
Cerkl Broadcast
Employee mobile app for on-the-go access and communication.
Worse
Intranet
Firstup
SharePoint is used as a content source only. Intranet is available as a paid add-on.
Cerkl Broadcast
Intranet through Sharepoint and other leading platforms, adds personalization, alerts, A.I. learning
Better
Slack
Firstup
No Slack integration.
Cerkl Broadcast
Offers Slack integration, allowing content and updates to be shared directly within Slack channels.
Better
Microsoft Teams
Firstup
Integration requires custom software development for an additional charge.
Cerkl Broadcast
Seamless integration for personalized content delivery within Teams channels.
Comparable
Compliance Controls
Firstup
Advanced compliance controls that allow granular segmentation.
Cerkl Broadcast
Advanced controls for managing who can see specific content.
Comparable
Employee Engagement
Firstup
Tools for surveys, feedback, and employee engagement
Cerkl Broadcast
Polls, surveys, analytics and content recommendations to measure and grow engagement.
Comparable
Integrations
Firstup
Broad integration capabilities with HR, collaboration, and intranet tools
Cerkl Broadcast
Integrates with all HR, email, and intranet systems via flexible import system, includes manual files.
Better
Multichannel Support
Firstup
Unified communication across email, mobile, and intranet channels
Cerkl Broadcast
Supports delivery across email, mobile apps, and more, ensuring broad reach.
Better
Implementation
Firstup
Implementation may involve some configuration but supports ease of deployment.
Cerkl Broadcast
Easy no-code setup for quick implementation and customization. Supports all enterprise use cases.
Comparable
Analytics & Reporting
Firstup
Robust analytics and reporting tools to track content effectiveness and engagement.
Cerkl Broadcast
In-depth analytics focused on engagement metrics, includes channel, content and segments.
Comparable
Security
Firstup
Strong security features with emphasis on protecting user data and communications.
Cerkl Broadcast
End-to-end data encryption, SOC 2 Type II compliance, GDPR, multi-factor authentication (MFA).
Better
Customer Support
Firstup
Responsive customer support with resources for effective issue resolution.
Cerkl Broadcast
2 minute response time via chat, dedicated customer success team, training, ongoing assistance.
Cerkl Broadcast vs. Firstup: Pricing Comparison
Firstup
Firstup offers three pricing plans: Essential, Professional, and Premier. The employee intranet is available as an add-on, with costs varying based on the selected plan and company size.
Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.
Pricing starts at $799 per month and grows from there based on the number of employees. All Broadcast capabilities are available from day one. The mobile app is accessible for an additional 20%.
Both platforms require direct contact for specific pricing details, making it crucial to discuss your organization’s unique needs with the respective sales teams to get an accurate quote.
Determine Which Features Matter Most
Are you still trying to figure out which features matter most? Make informed decisions about your internal communication software with our free buyers guide.
What are Customers Saying?
See what our clients have to say about working with Cerkl Broadcast
Honestly, I’ve never had a more streamlined implementation process! … the team has been so amazing to work with!
You have no idea how much better [Cerkl’s] support is than our last provider… I love the chat feature.
From quick troubleshooting to bigger problem solving… I’ve always felt really supported and valued as a Cerkl customer.
Cerkl gives you white glove service.
Every step of the way.
- Talk live with our US-based team. Average response time is only three minutes.
- 99% Customer Satisfaction Score (CSAT), far above industry average of 78%.
- Work with dedicated customer success managers for personalized strategic guidance.
The internal communication software broadcasting to over 5.5 million engaged employees per month
Ready to Transform Your Internal Communications?
Experience the power of AI-driven personalization, intelligent automation, and a no-code platform designed to elevate your internal communications. Whether you’re looking to boost employee engagement or streamline your content delivery, Cerkl has the tools you need to succeed.
Schedule a 15-minute chat to see how Cerkl can make a difference in your organization.