Free Interactive Internal Communications Audit Template

Get your free internal communications audit template so you can assess the reach and popularity of your organization’s communication channels. Using this template to conduct regular monthly or quarterly audits will help to maximize your communication reach and impact.

Designed for ease of use, this fundamental internal communications audit template is:

• Suitable for beginners
• User-ready for quick implementation
• Designed for clarity and precision
• Comprehensive and flexible
• Customizable for unique needs
• Focused on actionable insights
• Versatile for any sized organization
• Effective for tracking ongoing progress

Why Do You Need an Internal Communications Audit Template?

Conducting internal communications audits regularly is crucial for ensuring your messages reach the right audiences and inspire meaningful engagement. This template offers a convenient way to gauge how effectively each of your internal communications channels engages employees.

Using this audit template will put you ahead of the game. It streamlines the process of assessing communication effectiveness so you can focus on optimizing your strategies. There is no need to start from scratch — this template is designed to be saved and reused for regular audits, offering a consistent framework to track and improve your efforts over time.

Having an audit template means you’ll always have a clear snapshot of your internal communications performance, and it serves as valuable historical data for informing future decisions. Whether you’re evaluating your email campaigns, intranet usage, or other channels, this tool ensures you uncover gaps and opportunities for greater impact.

Upgrading to tools like Cerkl Broadcast can further enhance your efforts by providing real-time analytics and personalization, helping you connect with employees more effectively. Get started today with this free template and take the first step toward mastering your internal communications strategy.

Who Uses an Internal Communications Template?

An internal communications audit template is essential for internal communications professionals, HR teams, and organizational leaders who want to evaluate the effectiveness of their communication strategies. These stakeholders rely on a template like this one to measure the reach, engagement, and impact of their messaging across various channels, such as email, intranets, and employee apps. It’s an invaluable tool for organizations of all sizes, from startups looking to establish strong communication practices to large corporations aiming to fine-tune their existing strategies.

Beyond communications teams, departments like IT, operations, and even project managers can benefit from using an internal communications audit template. These professionals often collaborate to ensure that critical information flows seamlessly and reaches the right audiences. By providing a clear structure for analyzing communication efforts, the template empowers teams to identify gaps, improve channel usage, and create a more connected workplace.

What Does the Internal Communications Audit Template Measure?

This comprehensive audit provides a clear overview of how well each internal communication channel connects with and engages your employees. Here is a quick overview of the elements it covers.

• Channel overview measures total interaction per channel and message, as well as the frequency employees engage on each channel. All the most common channels are included in the template, but you can add more if you wish.
• Content category assessment is the way you can focus more closely on what topics employees are engaging with. Use the audit template to track the number of monthly articles on each topic as well as unique total opens and click-throughs. This way you will be able to identify the best-performing channels.
• Employee feedback is a vital element. The template provides guidelines on how to rank the type of content they like best as well as the information they want to see more of. It also includes a pulse survey that will enable you to gauge how employees feel about the organization and its internal communications.
• Communication channels chosen by different organizations often follow the traditional options of email, intranet, newsletters, mobile apps, and so on. When assessing which channels they prefer, you can customize the template to ensure that the channels you use are featured.
• SWOT analysis options may also be customized so that you can assess how employees feel about the strengths, weaknesses, opportunities, and threats they are faced with.

How to Make the Most of Your Internal Communications Audit Template

Using any internal communications audit template effectively requires a structured approach. Start by identifying your key communication goals and align them with the metrics included in the template. This ensures your audit focuses on gathering meaningful data that supports your organization’s objectives.

Involve team members from various departments to gather diverse perspectives and insights during the audit process. Use the findings to create actionable plans, such as enhancing under-performing channels, refining content strategies, or introducing new communication tools. Regular audits not only keep your communication strategies relevant but also foster transparency and employee engagement, ultimately driving stronger organizational alignment.