Cerkl Adds Content Blocks to Broadcast to Improve Consistency and Efficiency in Internal Communications
New feature allows teams to create reusable content components across messages and channels
Cincinnati, OH – August 12, 2024 – Cerkl today announced the addition of Content Blocks to its Broadcast platform, giving internal communication teams a new way to create, manage, and reuse standardized content across messages. The feature is designed to help organizations maintain consistency, reduce manual effort, and move faster when communicating with employees.
Content Blocks allow communicators to build modular sections of content such as headers, footers, policy notices, calls to action, or recurring updates and reuse them across emails and other Broadcast-supported channels. When a Content Block is updated, changes can be reflected wherever the block is used, reducing the risk of outdated or inconsistent information.
“For many teams, internal communication involves repeating the same critical information again and again,” said Tarek Kamil, CEO and Founder of Cerkl. “Content Blocks make that work more reliable and less time-consuming. Communicators can focus on what’s new or changing, rather than rebuilding the same elements every time.”
The feature supports governance and scale by allowing organizations to standardize approved content while still giving teams flexibility to assemble messages quickly. Content Blocks can be used alongside Broadcast’s existing personalization and audience targeting capabilities, ensuring that consistent components are delivered in a way that remains relevant to each employee.
Rachel Folz, Head of Product at Cerkl, said the release was driven directly by customer feedback. “Customers told us they wanted better ways to manage repeatable content without sacrificing control or accuracy,” Folz said. “Content Blocks address that need by creating a single source of truth for commonly used message elements.”
Content Blocks are available within Broadcast starting August 12, 2024.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
