Cerkl Adds Mobile App to Broadcast Platform to Reach Desked and Deskless Employees
The new Broadcast mobile app extends internal communications beyond email and intranet, helping organizations reach frontline and mobile employees in one platform.
Cincinnati, OH – May 14, 2022 – Cerkl announced today the addition of the Broadcast mobile app to the Broadcast platform, expanding its omni-channel capabilities to better serve organizations with both desked and deskless employees. The mobile app allows companies to deliver personalized internal communications directly to employees who do not regularly access email or corporate intranets.
With the Broadcast mobile app, organizations can reach frontline, field, and remote workers through a dedicated, branded mobile experience. Employees receive relevant updates through push notifications and an in-app personalized feed, ensuring important communications are accessible regardless of role or location.
“Many organizations struggle to reach employees who are not sitting at a desk all day,” said Rachel Folz, Head of Product at Cerkl. “By adding a mobile app to Broadcast, communicators can use the same platform, the same content, and the same targeting rules to reach everyone, from corporate offices to the front line.”
The mobile app uses the same Broadcast personalization and audience targeting that powers email, intranet, and collaboration tools. Communicators can create a single piece of content and distribute it across channels, while employees only see information relevant to them based on role, department, location, or other attributes.
For employees, the app provides a simple way to stay informed without relying on shared devices, bulletin boards, or word of mouth. For organizations, it reduces channel fragmentation and helps ensure consistent messaging across the workforce.
The Broadcast mobile app is available as part of Cerkl’s Broadcast Omni AI offering and can be branded to reflect each organization’s identity.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
