Cerkl Announces Social Advocacy Feature for Broadcast
New capability helps organizations extend internal messages to employee social networks with control and insight
Cincinnati, OH. October 24, 2024 – Cerkl today announced the launch of a new social advocacy feature for Broadcast, its internal communications platform. The feature enables organizations to make approved content easily shareable by employees on social networks, helping extend the reach of internal messages while maintaining governance and visibility.
Social advocacy allows communicators to designate content within Broadcast as share-ready. Employees can choose to post that content to their personal social channels directly from the Broadcast experience. Communicators retain control over which messages are eligible for sharing and can track participation and engagement through Broadcast analytics.
For many organizations, employee sharing is an important but informal part of communication strategy. Social advocacy brings structure to that behavior. It allows teams to encourage participation without relying on one-off requests or manual coordination, and it provides insight into how content performs beyond internal channels.
“Employees are often a company’s most credible advocates, but communicators need a responsible way to support that,” said Rachel Folz, Head of Product at Cerkl. “This feature gives teams a clear framework. They can invite sharing when it makes sense, set expectations, and understand what impact that sharing has.”
The social advocacy feature is built into Broadcast and works alongside existing audience targeting and governance controls. It is designed to support use cases such as employer branding, corporate announcements, and thought leadership, while respecting employee choice and organizational standards.
The feature is available to Broadcast customers starting October 24, 2024.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
