Cerkl Introduces AI-Powered Employee Newsletter
New AI-driven News Digests automatically personalize internal content for every employee
Cincinnati, OH – February 14, 2018 – Cerkl today announced the launch of its AI-powered employee newsletter, introducing a new approach to internal communications that automatically personalizes content for each employee based on their interests and engagement behavior.
The new capability, called News Digests, applies machine learning to internal communications to determine which content is most relevant to each individual employee. Instead of sending the same newsletter to every inbox, communicators can now deliver a single campaign that adapts itself for every recipient.
Cerkl’s AI analyzes how employees interact with content over time and uses those signals to prioritize stories, updates, and resources most likely to matter to each person. The result is a newsletter that balances must-read company information with personalized, interest-based content, without requiring additional effort from communicators.
“Internal newsletters have looked the same for decades, even as the workforce has become more diverse and distributed,” said Tarek Kamil, CEO and Founder of Cerkl. “We built News Digests to help companies move beyond one-size-fits-all communication and start treating employees like individuals, not just distribution lists.”
News Digests are designed to help organizations increase engagement with internal communications by reducing information overload and improving relevance. Communicators maintain full control over required content while Cerkl’s AI determines how remaining content is ordered and displayed for each employee.
The launch reflects Cerkl’s broader focus on using data and automation to improve how organizations communicate with employees at scale, without sacrificing clarity or trust.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
