Cerkl Introduces Broadcast, the World’s First Omni-Channel Publishing Suite for Internal Communication
Broadcast delivers personalized employee communications across email, intranet, collaboration tools, and mobile using machine learning and AI.
Cincinnati, OH – October 4, 2019 – Cerkl today announced the launch of Broadcast as the world’s first omni-channel publishing suite built specifically for internal communication. Broadcast enables organizations to publish and personalize employee communications across all the channels they already use, including email, intranet, collaboration platforms, and mobile, from a single system.
Internal communicators increasingly manage fragmented tools that operate independently by channel. Broadcast was built to address that complexity. The platform uses a blend of machine learning and AI to deliver a personalized experience for each employee, ensuring that relevant information reaches the right people regardless of where they work or how they connect.
“Employees do not experience communication in channels. They experience it as a stream of information that either helps them do their job or distracts them from it,” said Tarek Kamil, CEO and Founder of Cerkl. “Broadcast was built to reflect that reality. It allows organizations to communicate once and reach employees everywhere, with relevance and consistency.”
Broadcast connects to an organization’s existing channels rather than replacing them. Content is created centrally and then delivered across email, intranet, Microsoft Teams, Slack, mobile, and other channels based on audience targeting and individual engagement signals. Machine learning adapts over time, learning what content is most relevant to each employee and prioritizing it accordingly.
“For internal communicators, omni-channel has often meant more work, not better outcomes,” said Rachel Folz, Head of Product at Cerkl. “Broadcast changes that by unifying publishing, personalization, and measurement in one platform. Communicators can focus on clarity and impact instead of managing disconnected tools.”
The launch of Broadcast reflects Cerkl’s broader mission to help organizations communicate more effectively with their employees at scale, without sacrificing relevance or trust.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
